Value per visitor
This report displays the average conversion value generated by the visitors brought to the website by the selected campaign(s). It is calculated as the total Conversions value of the given campaign divided by its Number of visitors.
If you choose to view the details of a single campaign that has a specified Red flag and Goal for the value per visitor statistic, the given values will be shown in the report as red and green lines respectively. The red flag represents a number that must be reached in order for the campaign to be at least partially successful (campaigns below this value are considered to have failed). The goal value sets a target that should be achieved by a successful campaign. This way you can easily see the current status of the campaign and monitor the progress that it makes towards its goal.
Setting goal values for a campaign
To configure the red flag and goal values for a campaign, select one of the reports under the main Campaigns category in the web analytics tree, switch to the Campaigns tab and edit () the given campaign. Then choose the Goals tab and enter the appropriate values into the Value per visitor fields.
Please see the Web analytics Overview topic for details about the general actions available for reports. More information about campaigns and conversions can be found in: