New Mexico State Extends Partnership with CLC to Manage Trademark Licensing Program

Tuesday, October 15, 2019

Coming off a record year of royalties earned through its trademark licensing program, New Mexico State University has extended its partnership with CLC, its exclusive licensing agent. 

CLC Renews Partnerships with 32 Universities Year-to-Date

Wednesday, October 09, 2019

CLC, the leader in the collegiate licensing industry, has finalized multi-year partnership extensions with 32 universities since January 1, 2019, when the merger of IMG College Licensing and Learfield Licensing Partners to become the new CLC began.


Thursday, October 03, 2019

CLC, the leading collegiate licensing and branding agency, encourages fans to celebrate the fourth annual National Tailgate Weekend, October 4-6, 2019.

CLC and New Era Cap Collaborate with 17 Universities on Third Annual Hispanic Heritage Merchandise Collection

Tuesday, October 01, 2019

In honor of Hispanic Heritage Month, which runs September 15 – October 15, CLC, the leading collegiate licensing and branding agency, worked with international sports and lifestyle brand New Era Cap and top Hispanic lifestyle artists to create a unique merchandise collection for 17 universities. 

Purdue University Introduces Replica Shirt Featured on Netflix’s Stranger Things Show

Wednesday, September 18, 2019

Purdue University, working in conjunction with CLC, its exclusive trademark licensing agent, introduce a special-edition, replica Purdue shirt that appeared on an episode of Netflix’s “Stranger Things 3” this past summer.

CLC Partners with 12 Universities to Deliver Unique Educational Experience at New York Fashion Week: The Shows

Tuesday, September 10, 2019

As the fashion world converged in New York for the Spring 2020 Fashion Week, 21 students from 12 universities were treated to a one-of-a-kind educational experience thanks to a collaboration between Collegiate Licensing Company (CLC) and IMG’s fashion events division designed to support innovation and the development of future leaders in the fashion industry.


Monday, August 26, 2019

With this month kicking off the celebration of 150 years of the rich history and tradition of college football, fans everywhere are encouraged to show that their college colors never fade by wearing their favorite college gear on College Colors Day, which takes place on Friday, August 30. 

Gold's Gym and Operation Hat Trick Launch Limited-Edition Product Line

Tuesday, August 13, 2019

CLC's Specialty Brands Division worked with partners Gold's Gym and Operation Hat Trick to develop a co-branded merchandise program that features military camouflage paired with the iconic Gold’s Gym weight plate logo and OHT branding to generate funds for wounded warriors.

Clemson and Perception Kayaks Partner on a Commemorative National Champions Kayak

Thursday, August 08, 2019

In an effort to continue the momentum from capturing the 2018 football national champions title, Clemson University and South Carolina-based Perception Kayaks collaborated to produce a special-edition, officially-licensed kayak that commemorates the title and lets Tiger fans show their spirit as they enjoy the outdoors.

College Apparel Brings Back the '90s Vibe in a Limited-Time Pop-Up Shop in Chicago

Tuesday, July 30, 2019

As America’s obsession with all things '90s continues, CLC, Champion, and New Era Cap leverage the decade for a limited-run College Vault pop-up store in Chicago featuring vintage-inspired collegiate apparel and logos for 17 universities.  

Purdue University and CLC Collaborate to Launch “Cradle of Astronauts” Merchandise Program As Part of 50th. Anniversary of Apollo 11 Lunar Landing

Thursday, July 18, 2019

Purdue University has teamed up with CLC, its exclusive trademark licensing agent, to launch a limited-time, space-themed merchandise collection in conjunction with the 50thanniversary of the Apollo 11 lunar landing.

University of Virginia Selects CLC as its Trademark Licensing Agency

Tuesday, July 09, 2019

The University of Virginia today announced it has entered into a partnership with CLC to serve as the University’s exclusive trademark licensing agent effective July 1, 2019.

CLC Returns as Combined New Brand for IMG College Licensing and Learfield Licensing Partners

Tuesday, May 21, 2019

Learfield IMG College today announced it is restoring the iconic CLC brand name for the combined organization of IMG College Licensing and Learfield Licensing Partners.