Friday, January 09, 2015
ARLINGTON, Texas (January 9, 2015) – As teams prepare for Monday’s College Football Playoff (CFP) National Championship at AT&T Stadium, CFP officials, in conjunction with the Collegiate Licensing Company (CLC), are taking the necessary measures to clear the Dallas and Arlington markets of counterfeit and unlicensed merchandise at the game and around the events surrounding championship weekend.
CLC, the trademark licensing affiliate of IMG College and the exclusive licensing partner of the CFP, will work closely with local law enforcement officials in Dallas and Arlington, as well as special agents from U.S. Immigration and Customs Enforcement’s (ICE) Homeland Security Investigations (HSI), to control the merchandise being sold surrounding the CFP National Championship.
As the most anticipated collegiate sporting event in recent history, the inaugural CFP National Championship is expected to attract significant fan and media attention. That national spotlight, along with a retail market for collegiate licensed product that is estimated at $4.6 billion annually, is a magnet for counterfeiters looking to capitalize on the excitement of fans.
“Protecting the brand and integrity of the College Football Playoff and its consumers is of the upmost importance,” said CLC Senior Vice President and Managing Director, Cory Moss. “By teaming with law enforcement officials, we have the ability to cover a large jurisdiction and deter potential counterfeiters, while ensuring consumers are not lured into purchasing inferior, unlicensed product.”
Enforcement efforts surrounding the CFP began last week at the two Playoff semifinals at the Rose Bowl Game presented by Northwestern Mutual and the Allstate Sugar Bowl. More than 1,100 counterfeit items with a retail value of nearly $30,000 were seized during those events.
“We are pleased with the enforcement efforts to date and know that CLC and the network of law enforcement officials they have coordinated will use their full arsenal of resources to ensure that the fans and consumers of the College Football Playoff enjoy a positive experience during their time at the game and our weekend events,” said Bill Hancock, Executive Director of the College Football Playoff.
There are 49 companies that are officially licensed to produce approved merchandise bearing the marks of the College Football Playoff. Fans are encouraged to purchase only officially licensed CFP merchandise to ensure higher quality products that can serve as mementos of their CFP experience for years to come.
Consumer tips for purchasing officially licensed College Football Playoff merchandise:
All officially licensed College Football Playoff merchandise should display the, “Officially Licensed Collegiate Product” or the CFP’s “Extra Yard for Teachers” hologram somewhere on the product or hangtag.
The merchandise should depict the College Football Playoff logos and trademarks in a tasteful manner.
The tag on the garment should be intact. A torn or missing tag is evidence of a garment of inferior quality, one that probably would not meet the stringent quality standards put in place by the College Football Playoff.
All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment.
All merchandise should have the appropriate trademark designations (i.e. TM, ®) next to a specific name or design.
Royalties generated from the sale of CFP merchandise help fund the organization’s philanthropic initiative, Extra Yard for Teachers. Extra Yard for Teachers is dedicated to honoring and supporting teachers nationally and in the communities that host the CFP National Championship through the direct provision of resources, professional development and training, teacher recognition and the support of a college-going culture.
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For more information, please contact:
VP, Strategic Communications
(646) 871-2402 or email@example.com
About the Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the leading collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com
About the College Football Playoff
The College Football Playoff will begin with the 2014-15 season. The semifinals will match the No. 1 seed vs. No. 4, and No. 2 will face No. 3 in semifinal games that will rotate annually among the Peach Bowl, Cotton Bowl, Orange Bowl, Sugar Bowl, Rose Bowl and Fiesta Bowl. The first semifinals will be January 1, 2015, at the Rose Bowl Game presented by Northwestern Mutual and the Allstate Sugar Bowl. The first national championship game will be January 12, 2015, at AT&T Stadium in Arlington, Texas.