Tuesday, December 23, 2014
ATLANTA, Ga. (Dec. 23, 2014) – The Collegiate Licensing Company, the licensing affiliate of IMG College, today announced a five-year extension of its partnership with Marshall University to continue managing the school’s highly successful trademark licensing program.
Marshall’s licensing program has grown significantly since partnering with CLC, achieving annual royalty gains in ten consecutive years (180% increase). Since the school’s relationship with CLC began in 1987, licensing royalties have grown more than 325%.
Marshall continues to gain momentum licensing its brand, as 2013-14 represented the second-largest royalty collection in the history of the school’s licensing program.
“Marshall University is pleased to extend its partnership with CLC,” said Ginny Painter, Senior Vice President for Communications and Marketing at Marshall. “We have enjoyed a long, collaborative relationship with CLC and look forward to continuing to receive excellent service as we work together to grow Marshall’s brand.”
“We are honored to extend our partnership with Marshall and to continue to expand the university’s licensing program,” said Cory Moss, SVP and Managing Director, CLC. “Everyone at CLC is very proud to have helped the university generate annual royalty increases each of the past 10 years. The whole CLC team is eager to continue to promote and build the Thundering Herd’s licensing program.”
Through the partnership, Marshall maintains access to the leading brand protection, brand management, and brand development services that CLC currently provides to its nearly 200 collegiate partners in the $4.6 billion collegiate licensed segment of the retail market. The partnership with CLC also allows the university to leverage best-in-class licensees, tap into key retailers, access exclusive retail intelligence, and participate in a range of national retail marketing programs.
CLC, the leading collegiate licensing agency in the U.S., has signed or extended its licensing agreements with more than 50 properties this year. CLC currently represents nearly 200 collegiate properties, including 25 bowl games and the College Football Playoff.
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For more information, please contact:
VP, Strategic Communications
646-871-2402 or email@example.com
About the Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the leading collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com or IMGCollege.com.