Tuesday, November 03, 2015
ATLANTA, Ga. (November 3, 2015) – The Collegiate Licensing Company (CLC) today announced a six-year extension of its global partnership with University of Nebraska to continue managing the University’s successful trademark licensing program. CLC began partnering with Nebraska in 1984.
“We are excited to continue our 31-year partnership with CLC,” said David Witty, Sr. Associate Athletic Director – Marketing and Communications. “Throughout the partnership, CLC’s ability to attract marquee licensees and develop national retail programs has allowed Nebraska to continue to grow our brand. In the future, we look forward to the new synergies from WME resources to increase exposure for Nebraska merchandise to our fans.”
“Loyalty to the Huskers runs deep, and Nebraska is consistently a leading CLC partner institution in royalties, gross sales and units sold annually,” said Cory Moss, SVP and Managing Director, CLC. “We are thrilled to continue our long-standing partnership to help the University continue to grow at retail, build its brand, and provide Huskers fans with exciting new products and purchase experiences.”
Officially-licensed products for Nebraska are now sold at more than 3,900 retailers across the country, an increase of nearly 400 retailers in the last school fiscal year. The University has achieved greater in-store distribution by participating in all of CLC’s exclusive national retail marketing platforms: College Colors Day, Saturday Ritual, Rock Your Colors, and Holiday Cheer Section. Additionally, Nebraska has been included in new collegiate programs with licensees such as Carhartt, Dooney & Burke, Lillybee, Richline, Yankee Candle, and Yeti Coolers.
CLC, the leading collegiate licensing agency in the U.S., and the licensing affiliate of IMG College currently represents nearly 200 collegiate institutions, including 30 bowl games, the NCAA and the College Football Playoff.
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About the University of Nebraska
The University of Nebraska Athletic Department sponsors 24 sports, including 10 for men and 14 for women. The University leads the country with 320 Academic All-Americans and 17 NCAA Top Ten Award Winners. Including the five national championship titles earned by its historic football program, the University has claimed a total of 26 national team titles, 156 individual national titles, 292 conference team championships and 1,380 conference individual champions. The University currently enjoys a nation’s leading consecutive sellout streak in football (340 games) and volleyball (188 regular-season matches).
The Athletics Department is proud to be fully self-supporting, receives no state funding or student fees and annually contributes approximately 5% of its operating revenue back to the University. A 2014 study indicated that Nebraska Athletics has an overall annual economic impact on the Lincoln metropolitan area of $256.6 million in output; $87 million in worker income; and nearly $1 million in direct sales tax revenue for the city of Lincoln. For more information visit Huskers.com.
About the Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com or IMGCollege.com.