ATLANTA, Ga. (October 20, 2014) — The most anticipated postseason in recent sports history now has licensing representation. The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, has been selected to be the exclusive licensing agent for the new College Football Playoff (CFP), it was announced today.
Through its comprehensive licensing offering, CLC will focus on protecting, managing and developing the new CFP brand and trademarks in a new six-year agreement. CLC has worked alongside the CFP to identify best-in-class licensees in select product categories and channels of distribution to bring the highest quality products to consumers. Forty total licensees have been selected to use the CFP trademarks, which is approximately 1/3 the licensees in the old BCS system. CLC will also utilize its established enforcement network to stop counterfeiters who manufacture and sell unlicensed goods at the high-profile championships and bowl games.
Football Bowl Subdivision (FBS) college football will begin a new post-season playoff structure this season in which the best four teams (as ranked by a 13-person selection committee) will play in two playoff semifinal games, followed by the national championship game to be played in a rotating city each year. The new playoff preserves the excitement and significance of college football’s unique regular season while protecting the tradition and experience of the bowl games.
It will also provide merchandising and licensing opportunities to college fans around the playoff semifinal events, which rotate among the Cotton, Fiesta, Orange, Peach, Rose, and Sugar bowls.
“We are entrusting CLC to help build the College Football Playoff brand while also protecting our trademark rights at what will be the marquee event for our sport,” said Bill Hancock, Executive Director of the College Football Playoff. “We have tremendous confidence that CLC is the right company at the right time for this important responsibility to enhance protect and preserve the integrity of the brand of this exciting new event.”
CLC, which represents 28 bowl games, is also the official licensing agent for five of the six iconic bowl properties participating in the new College Football Playoff rotation including, the Rose Bowl Game, Sugar Bowl, Orange Bowl, Cotton Bowl and Peach Bowl.
“The College Football Playoff has the potential to be the biggest event in the history of college sports,” said Cory Moss, CLC’s Senior Vice President and Managing Director. “CLC is partnering with a true leader in the sport’s growth and evolution at a time when there’s vast potential for this new brand. We will draw on our full range of resources and expertise to capitalize on the attention and buzz of the College Football Playoff. CFP’s faith in CLC reinforces our position as the licensing company with the resources and experience to grow and protect the biggest and most iconic brands in college sports.”
The 40 best-in-class licensees that were selected to produce College Football Playoff branded merchandise for retail sale include: adidas; Antigua; Box Seat Clothing Company; Captivating Headgear; Columbia by OCS; 47 Brand; Cutter & Buck; Game Change Apparel; G-III; Blue 84; Knights Apparel; New World Graphics; Nike USA; Nike by Haddad Apparel Group; Wildcat Retro Brands; Outerstuff; Sportsscarf; Top of the World; Under Armour by Gear for Sports; Zephyr Graf-X; Blakeway Worldwide Panoramas; Boelter Brands; B.S.I. Products; Highland Mint; Emblem Source; Fanatics Authentics; Fathead; Franklin Mint; Fremont Die Consumer Products; Hunter Manufacturing; Kolder Incorporated; Matthew Powell Creations; OYO Sportstoys Inc; ProGraphs; R.F.S.J. Inc; Rico Industries/Tag Express; Sewing Concepts; Team Beans; Wilson Sporting Goods; WinCraft.
All licensing revenue generated from CFP merchandise sales will be donated to Extra Yard for Teachers, the College Football Playoff’s initiative that empowers teachers and students by providing resources, support and program development to positively affect students’ education in K-through-12 classrooms in the communities that will host the College Football Playoff National Championship.
More information is available at: http://www.collegefootballplayoff.com/foundation#extra-yard-for-teachers
CLC is the leading collegiate licensing agency in the U.S. and currently represents nearly 200 collegiate institutions in the $4.6 billion retail market for collegiate products.