Wednesday, December 10, 2014
ATLANTA, Ga. (December 10, 2014) - The Collegiate Licensing Company (CLC), an affiliate of IMG, today announced the extension of its partnership with University of California (Cal) to continue managing the school’s trademark licensing program through 2017.
Through its relationship with CLC, the university has participated in select co-branded partnerships that include Victoria’s Secret PINK, Dockers, and the recently launched Star Wars themed college collection. Cal is part of CLC’s National Marketing Fund which has helped strategically position the university’s trademark licensing program and the Cal brand to optimize growth opportunities in the market. Cal’s international licensing interests are represented by CLC International. Since the inception of the Cal/CLC partnership in 2007 there is a more diverse and high quality abundance of Cal merchandise in the market today than at any time in the licensing program’s history.
“We are pleased to continue our partnership with CLC,” said Director of Intercollegiate Athletics, Mike Williams. “Through the years, CLC has been a great partner of ours and a good steward of our brand. At retail, CLC has also been integral in helping to keep our brand in a strong position, both domestically and internationally.”
“We are excited to continue our successful relationship with Cal,” said Cory Moss, Senior Vice President and Managing Director, CLC. “Everyone at CLC is enthusiastically committed to delivering the tools and resources that will help Cal to continue to elevate its brand by positioning and managing its merchandise presence through CLC’s national marketing initiatives, expanded retail relationships, and partnerships with best-in-class licensees.”
CLC, the leading collegiate licensing agency in the U.S., has signed or extended its licensing agreements with 49 partner institutions this year. CLC currently represents nearly 200 collegiate properties, including 25 bowl games and the College Football Playoff, in the $4.6 billion retail market for collegiate products.
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VP, Strategic Communications
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About the Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the leading collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com or IMGCollege.com.