Collegiate Licensing Company and NCAA® Partner to Protect Trademarks at the 2016 Men’s and Women’s Final Four®

Thursday, March 31, 2016


Collegiate Licensing Company and NCAA® Partner to Protect Trademarks at the 2016 Men’s and Women’s Final Four®

ATLANTA, Ga. (April 1, 2016) – As teams prepare for the upcoming NCAA Men’s and Women’s Final Four games this weekend, the Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, in close coordination with the NCAA, is making preparations to clear the marketplace of potential counterfeit and unlicensed merchandise.
CLC, the exclusive trademark licensing agent for the NCAA, the University of North Carolina-Chapel Hill, Villanova University, Syracuse University and The University of Oklahoma for the Men’s Final Four, and the University of Connecticut, Oregon State University, Syracuse University and the University of Washington for the Women’s Final Four will work closely with Houston and Indianapolis officials, as well as local law enforcement and Homeland Security Investigations, to patrol the areas in search of counterfeit merchandise and any other unauthorized use of trademarks owned by the NCAA and the participating institutions. All counterfeit merchandise is subject to seizure.
It is estimated that retail sales of licensed merchandise during the NCAA Division I Men’s and Women’s Basketball Championships will exceed $10 million. Royalties generated from the sale of “Officially Licensed Collegiate Products” are returned to the NCAA and its participating universities to support scholarships and other vital programs and initiatives.
“By protecting the brands of our partner institutions, we are helping ensure that fans and consumers get high-quality, authentic merchandise, the sale of which directly benefits collegiate programs at NCAA institutions,” said Bruce Siegal, CLC’s senior vice president and general counsel. “CLC will work with a team of law enforcement officials in the Houston and Indianapolis areas to comprehensively cover the venue and event areas, stop counterfeiters, and safeguard customers from being sold inferior and counterfeit products.”
“Thousands of fans will come to Houston and Indianapolis to celebrate the NCAA Final Four weekend, and we want them to have a positive experience at all of our events, as well as peace of mind when purchasing souvenirs and merchandise,” said Keith Martin, NCAA managing director of marketing and broadcast alliances. “We work with CLC and host-city law enforcement at our championships to protect our brand and provide a safe and orderly environment for the fans who come to support their favorite teams and NCAA student-athletes.”
On average, more than 1,000 pieces of counterfeit collegiate merchandise, ranging from T-shirts and hats to novelties, are seized outside the host venue of the Men’s Final Four each year.
When purchasing NCAA Final Four merchandise, consumers should look for the following identifiers to ensure that the merchandise they purchase is officially licensed:

  • All officially licensed merchandise should display the “Officially Licensed Collegiate Product” hologram somewhere on the product or hangtag.
  • The merchandise should depict the NCAA and participating universities’ marks in a tasteful manner, consistent with the designs and school depictions approved by the NCAA and participating institutions. 
  • The tag on the garment should be intact. A torn or missing tag is evidence of a second-hand garment, one that probably would not meet the stringent quality standards put in place by the NCAA and the participating institutions. 
  • All merchandise should bear the name of the manufacturer on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment.
  • All merchandise should have the appropriate trademark designations (i.e., TM,â) next to a specific name or design.

About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit and for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes. The NCAA is proud to have AT&T, Capital One and Coca-Cola as official corporate champions and the following elite companies as official corporate partners: Allstate, Amazon Echo, Bing (Microsoft), Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s, Unilever and UPS.
NCAA and Final Four are registered trademarks of the National Collegiate Athletic Association.
About IMG
IMG is a global leader in sports, events, media and fashion, operating in more than 25 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
#  #  #
For more information contact
Mike Scanlan, IMG, (386) 843-0188 or
Carey Bald, CLC, (352) 274-4058 or
Gail Dent, NCAA, (317) 917-6117  or

© 2017 The Collegiate Licensing Company, an IMG Company