Collegiate Licensing Company and NCAA Football Launch National College Colors Day Spirit Cup Competition on Facebook

Monday, August 12, 2013

ATLANTA, Ga., (August 12, 2013) – To celebrate the excitement and energy surrounding the kickoff of the 2013 college football season, Collegiate Licensing Company, LLC (CLC), an affiliate of IMG College, and NCAA Football today announced the launch of the second annual College Colors Day Spirit Cup competition.

The Facebook-based rivalry competition, which includes 165 participating colleges and universities and is an element of this year’s College Colors Day celebration, kicks off August 12 and runs through August 29. Fans are encouraged to pledge each day and can monitor national, as well as conference rankings.  

The winning institution will be crowned winner of the College Colors Day Spirit Cup and will receive $10,000 toward its general scholarship fund. Last year’s College Colors Day marked the first-ever Spirit Cup award, with The Pennsylvania State University serving as the official winner of the competition.

As college football surges in popularity, College Colors Day is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on Friday, August 30. In 2012, 49 million fans attended college football games, which more than doubles the largest season-long total live attendance of the next most popular sport. Additionally, a college football game was the most-watched sporting event on cable television in 2012, and college games were the number one or number two rated Saturday primetime program for 14 consecutive weeks in the 2012 season.

“We are excited to celebrate college sports fans’ passion and enthusiasm surrounding the upcoming college football season with the College Colors Day Spirit Cup,” said Catherine Gammon, Senior Vice President of Brand Development, Collegiate Licensing Company, LLC. “We encourage all fans to pledge and spread the word with fellow fans to ensure their favorite school is crowned the winner of the College Colors Day Spirit Cup.”

In order to determine which school has the most loyal fan base, college football’s 173 million fans are encouraged to visit facebook.com/collegecolorsday to pledge for their favorite college or university. After placing a pledge, fans will have the opportunity to win prizes and discounts through an instant win game, view and submit photos to the College Colors Day fan photo gallery, and download a custom Facebook cover photo promoting their school for College Colors Day. 

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For more information, contact:
Tricia Hornsby
Media Relations Manager
The Collegiate Licensing Company
(770) 618-8418; or thornsby@clc.com


About Collegiate Licensing Company, (CLC) LLC
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.