Wednesday, November 19, 2014
ATLANTA, Ga. – Costco, the nation’s largest wholesale club retailer, is rolling out a Holiday Collegiate program that will feature 57 of the Collegiate Licensing Company’s (CLC) partner institutions.
The 57 institutions will be featured across most club stores through the month of December. The program’s feature product, a Knight’s Apparel soft-shell jacket, will be sold exclusively at Costco.
“This program is a real coup for the collegiate business as real estate is precious during this sales period,” said Donnie Hodge, President of Knights Apparel.
In addition, there will be other college products featured during the month of December, through the CAMPUS DRIVE Holiday program. This program includes product for 74 CLC partner institutions that will be placed regionally among most club stores. Items in the program include a line of unisex men’s athletic fleece styles and a track jacket.
These holiday programs come on the heels of a successful back-to-school campaign at Costco that featured numerous CLC partner institutions across hundreds of club stores.
# # #
For more information, please contact:
Collegiate Licensing Company
404-937-4106 or email@example.com
About the Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com