Wednesday, October 14, 2015
ATLANTA, Ga. (October 14, 2015) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, today announced an extension of its partnership with George Mason University (Mason) to continue managing the University’s successful trademark licensing program through 2021. Mason, which is Virginia’s largest public research university with enrollment of 34,000 students, began partnering with CLC in 1993.
“Mason is committed to maximizing its licensing program,” said David Atkins, Mason’s Director of Contract Management and Licensing. “Our partnership with CLC, coupled with a collaborative effort across campus to engage in licensing initiatives, has been a key factor in our ability to grow Mason royalties in recent years.”
Royalties for Mason’s licensing program have more than doubled since 2005. During this period, with CLC’s assistance, additional retailers began carrying and continue to sell Mason product, including Costco, Walmart, Finish Line, Target, Bed, Bath, & Beyond, Lids, and Dick's Sporting Goods.
“Mason has been extremely dedicated in continuing to invest in its licensing program,” said Brian White, Vice President, CLC. “We are honored to work with a partner that deeply engages CLC’s resources, including participating in CLC’s annual partner seminar, which provides education on industry and marketing trends from top licensees and retailers.”
CLC, the leading collegiate licensing agency in the U.S., signed or extended its licensing agreements with more than 50 partner institutions in 2015. CLC currently represents nearly 200 collegiate institutions, including 29 bowl games and the College Football Playoff.
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About George Mason University
George Mason is Virginia’s largest public research university. Located near Washington, D.C., Mason enrolls nearly 34,000 students from 130 countries and all 50 states. Mason has grown rapidly over the last half-century and is recognized for its innovation and entrepreneurship, remarkable diversity and commitment to accessibility. For more information, visit http://gmu.edu .
About Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com or IMGCollege.com.