Thursday, November 28, 2013
ATLANTA, Ga., (November 25, 2013) – As Auburn University and The University of Alabama players and coaches prepare for Saturday’s Iron Bowl, University officials, in conjunction with the Collegiate Licensing Company (CLC), are taking necessary measures to address potential counterfeit and unlicensed merchandise in the Auburn area.
With control of the SEC West and a berth into the SEC Championship Game on the line, the excitement surrounding the 78th annual Iron Bowl has reached a fevered pitch. Fans should be aware of potential counterfeiters looking to capitalize on that excitement as they arrive in town to cheer on their teams. CLC, the exclusive licensing agent for both Auburn and Alabama, will work closely with local law enforcement officials to patrol the marketplace in search of counterfeiters selling “knock-off” merchandise. All counterfeit merchandise is subject to seizure.
Tips for purchasing officially licensed Auburn or Alabama merchandise:
All officially licensed merchandise should display the “Officially Licensed Collegiate Product” hologram somewhere on the product or hangtag.
The merchandise should depict Auburn or Alabama logos and marks in a tasteful manner, as Auburn and Alabama do not approve distasteful designs.
The tag on the garment should be intact. A torn or missing tag is evidence of a second-hand garment, one that probably would not meet the stringent quality standards in place by Auburn and Alabama.
All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment.
All merchandise should have the appropriate trademark designations (i.e. TM, â) next to a specific name or design.
Both Alabama and Auburn have continually ranked among CLC’s top-selling institutions on an annual basis. The Crimson Tide finished the 2012-13 fiscal year ranked second in earnings among CLC institutions, while the Tigers were 18th overall.
Royalties generated from the sale of officially licensed collegiate products go back to the respective Universities to support student scholarships and enhance various initiatives on campus.
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For more information:
Senior Director, Communications and Creative Services
Collegiate Licensing Company
(770) 799-3275 or firstname.lastname@example.org
About the Collegiate Licensing Company
CLC is the licensing affiliate of IMG College. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development.