Atlanta, Ga (July 18, 2019) – Purdue University has teamed up with CLC, its exclusive trademark licensing agent, to launch a limited-time, space-themed merchandise collection in conjunction with the 50th
anniversary of the Apollo 11 lunar landing.
Boasting 25 alumni that have been chosen as astronauts, Purdue is famously known as the “Cradle of Astronauts.” The unique merchandise will bear a graphic created by CLC that resembles a flight patch commemorating the Cradle of Astronauts moniker, as well as the phrase “Giant Leaps,” which is the theme of the University’s 150th
“We’re thrilled to offer this one-of-a-kind, space-themed merchandise collection to provide Purdue fans and consumers the opportunity to show their excitement and pride that we all share for the University’s rich history and leadership with the space program,” said Erika Austin, Purdue’s manager of trademarks and licensing. “The special logo and unique designs help us achieve our goal of providing quality merchandise that reinforces the University’s overall brand.”
Select Cradle of Astronauts merchandise from licensees Legacy/L2 and Blue84 will be available beginning this week to coincide with the anniversary of the moon landing, with additional products being added closer to homecoming where several astronauts will be honored at the game. Merchandise will be carried at the Purdue Team Store locations in the Purdue Memorial Union and Ross-Ade Stadium, as well as additional area retailers, including online at purdueteamstore.com
“We enjoyed working with the University on the development of the Cradle of Astronauts merchandise program,” said Ben Emmons, Vice President of Marketing for CLC. “From the development of the logo to the creation of marketing and activation materials, we are excited to be a part of telling the amazing story of Purdue’s impact on the space program.”
On July 20, 1969, Purdue alumnus Neil Armstrong (BS ’55 Aeronautical Engineering) became the first person to walk on the moon. Nearly a third of all U.S. spaceflights have included a Purdue graduate, and 10 missions have included multiple Purdue alumni. For a complete list of University events and activities taking place during the July 18 – 20 celebration of the 50th
anniversary of Apollo 11, visit https://tinyurl.com/y4oruhjw