ATLANTA, Ga (June 30, 2020) – In a virtual ceremony that brought together nearly 200 collegiate licensing leaders, CLC, the nation’s leading collegiate licensing company, presented its annual marketing, campus integration, and IMPACT awards to 12 universities, licensees, and retailers.
The university awards recognized CLC partner institutions that excelled over the past year in executing national and school-specific marketing programs that connected with consumers and engaged others in brand building through collegiate licensing. The awards were given in three categories. The National Campaign Marketer of the Year highlighted institutions that exhibited a strong commitment to activating on one or more of CLC’s national marketing platforms (College Colors Day, Tailgate, Holiday Cheer, or Rock Your Colors). The Institution Marketing Program of the Year honored school-specific marketing programs that leveraged campus events or innovative new promotions. The Campus Integration Award recognized successful efforts by licensing departments to engage other campus departments in initiatives to elevate the university’s brand through licensed merchandise programs.
CLC partner institutions were honored in each category based on program revenue levels. CLC university award winners included:
“We are proud to partner with most of the top collegiate brands in the country, and they all work hard to grow their licensing programs and achieve university goals,” said Cory Z. Moss, CLC’s EVP and Managing Director. “Our annual awards program gives us the opportunity to recognize those institutions that go above and beyond in elevating college brands, both on their respective campuses and the retail marketplace.”
In addition to university awards, CLC also honored licensees and retailers with its annual IMPACT Award. Over the past year, these companies made a positive impact on elevating college brands in the marketplace. The recipients of this award not only generated increased revenue for CLC partner institutions but also supported CLC marketing programs and other industry initiatives.
CLC’s IMPACT Award was presented to L2 Brands in the apparel product category, Spirit Products in the non-apparel product category, and Fanatics in the retail category.
Moss added, “We are blessed to work with some of the best licensees and retailers across any brand licensing industry and appreciate all they do to help us connect with consumers and grow the collegiate licensed product business. Our IMPACT award winners often set the standard for others in their category to follow.”
CLC’s awards are typically presented at the company’s annual client seminar, which was scheduled to take place in May prior to the pandemic.
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