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Passion. Tradition. Loyalty. Spirit.

That’s what drives more than 185 million fans to support their favorite colleges and universities. As the industry leader in collegiate licensing and marketing, we connect those fans to the college brands they love through officially-licensed merchandise and brand experiences.

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Recent News

CLC Extends Licensing Partnerships with Nine Universities in October

ATLANTA, GA (October 28, 2021) – During the month of October, CLC, the nation’s leading trademark licensing company, finalized multi-year extensions with nine collegiate partner institutions.

CLC and Bleacher Report Partner to Deliver Limited Edition HBCU Apparel Collection Featuring Custom Designs from Top Artists

ATLANTA, GA (October 22, 2021) – CLC, the nation’s leading collegiate licensing company, and sports media outlet Bleacher Report, in collaboration with basketball great Chris

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