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Passion. Tradition. Loyalty. Spirit.

That’s what drives more than 185 million fans to support their favorite colleges and universities. As the industry leader in collegiate licensing and marketing, we connect those fans to the college brands they love through officially-licensed merchandise and brand experiences.

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Recent News

University of California, Santa Cruz Partners with CLC for Trademark Licensing Management

SANTA CRUZ, Calif. (August 4, 2022) – University of California, Santa Cruz, has named CLC, the nation’s leading collegiate trademark licensing agency, its exclusive trademark

CLC Finalizes Multiyear Contract Extensions with 22 University Partners Year-to-Date

ATLANTA, GA (July 27, 2022) – CLC, the nation’s leading collegiate trademark licensing company, has secured multiyear extensions of agency agreements with 22 partner institutions in

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