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Passion. Tradition. Loyalty. Spirit.

That’s what drives more than 185 million fans to support their favorite colleges and universities. As the industry leader in collegiate licensing and marketing, we connect those fans to the college brands they love through officially-licensed merchandise and brand experiences.

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Recent News

University of North Dakota and Rhombus Guys Brewing Company Launch Officially Licensed 1883 Ale

GRAND FORKS, ND (September 26, 2022) – University of North Dakota Athletics and Fighting Hawks Sports Properties are partnering with Rhombus Guys Brewing Company to

Iowa State University and The Roasterie Coffee Company Partner to Launch Rise! Iowa State Coffee

AMES, Iowa (September 22, 2022) – Iowa State University has partnered with The Roasterie Coffee Company to develop a university-branded coffee, “Rise! Iowa State.” The

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