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Passion. Tradition. Loyalty. Spirit.

That’s what drives more than 185 million fans to support their favorite colleges and universities. As the industry leader in collegiate licensing and marketing, we connect those fans to the college brands they love through officially-licensed merchandise and brand experiences.

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Recent News

Virginia Tech and Metallica Collaborate on “Enter Sandman” Inspired Apparel Collection

Blacksburg, Va. (September 6, 2024) – Virginia Tech announced the launch of a new officially licensed merchandise collaboration with Rock and Roll Hall of Fame group

Don’t Miss the Moment! College Colors Day Encourages Fans to Show University Pride on Friday, August 30

School-spirited former NCAA stars Quinnen Williams and Raheem Mostert team up with sports personality Holly Rowe to hype fans up for the “Moment” Monday, Aug.

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