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Passion. Tradition. Loyalty. Spirit.

That’s what drives more than 185 million fans to support their favorite colleges and universities. As the industry leader in collegiate licensing and marketing, we connect those fans to the college brands they love through officially-licensed merchandise and brand experiences.

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Recent News

CLC and NCAA® Encourage Fans to Avoid Counterfeits When Buying Merchandise for the 2021 Men’s and Women’s Division I Basketball Championships®

ATLANTA, Ga. (March 18, 2021) – While in-person attendance at this year’s NCAA® Men’s and Women’s Division I Basketball Championships may be limited, the NCAA and its

Collegiate Licensing Leader CLC Launches CORE81 Platform for Small Colleges, New Licensing Programs

Atlanta, GA (February 4, 2021) – CLC, the leader in collegiate trademark licensing, today announced the launch of CORE81, a new licensing platform specifically designed

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