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Passion. Tradition. Loyalty. Spirit.

That’s what drives more than 185 million fans to support their favorite colleges and universities. As the industry leader in collegiate licensing and marketing, we connect those fans to the college brands they love through officially-licensed merchandise and brand experiences.

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Recent News

CLC and College Football Playoff Officials Working to Stop Merchandise Counterfeiters at National Championship Game

ATLANTA, Ga. (January 6, 2023) – With this year’s College Football Playoff (CFP) National Championship Game playing host to the defending national champion Georgia Bulldogs

Naismith Basketball Hall of Fame and Chris Paul Launch HBCU Event Merchandise

SPRINGFIELD, Mass. and ATLANTA, Ga. (December 12, 2022) – The Naismith Basketball Hall of Fame and basketball star Chris Paul, in conjunction with CLC, the

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