industry leadership

Unrivaled expertise, resources, and opportunities for developing and growing brands 


Brand Management Strategies

CLC’s customized brand management strategies align institutions with best-in-class licensees that fit the goals and philosophies of each university while increasing the value of college brands. CLC’s Industry experts analyze licensing programs to identify opportunities and provide strategic consultation, implementation, and management of licensee partnerships.

Unmatched Systems and Data

Data is key to strategically managing collegiate licensing programs for long-term brand value. CLC is the only agency that delivers the flexible, robust systems necessary to administer top brands. CLC’s Brand Manager 360 digital license management toolbox and our proprietary Insights portal provide transparent, on-demand program management and analysis.

National Brand Platforms

CLC creates national marketing and merchandise programs to engage retailers and have a year-round conversation with consumers to build college brands and generate sales. CLC’s national platforms, including College Colors Day, Holiday Cheer and National Tailgate Weekend, deliver fan engagement and product promotion opportunities. Our national brand programs, including College Vault and the Hispanic Heritage Collection, provide specially curated merchandise collections to connect with consumers.

Retail Development & Marketing

Only CLC delivers the scale of top national brands, ongoing financial investment, marketing expertise, and creative resources necessary to support retailers and power the growth of the collegiate licensed marketplace. Our data-based, omnichannel strategies fuel demand while targeting college fans where they shop through school-specific and retailer-based marketing programs.

Corporate Responsibility Commitment

CLC is committed to supporting the efforts of our partner institutions and licensees to source goods and manufacture collegiate licensed merchandise in an ethical fashion with an emphasis on the workers and communities involved. We provide the tools and information necessary for our partners and our staff to make informed decisions about the selection and retention of licensees and retailers that demonstrate a shared commitment to their goals.

Brand Protection Expertise

CLC’s legal team is the largest of any collegiate licensing agency. We provide expert counsel to our partner institutions on the latest issues specific to collegiate trademark protection and licensed products, including marketplace and online enforcement, contract development and compliance, trademark registration and protection, and strengthening trademark legislation.