ATLANTA, Ga (August 31, 2020) – While Fall 2020 may look very different on college campuses and in football stadiums across America, fans can still unite in celebration of the 16^th annual College Colors Day this Friday, September 4. The national holiday, created by collegiate licensing leader CLC, encourages over 185 million fans to don the apparel of their favorite college and share their spirit via social media, using the hashtag #CollegeColorsDay.

This year’s College Colors Day theme, “United We Fan,” emphasizes the power of togetherness that shared college fandom provides even though fans might be physically apart. While fans may be missing fall sports and traditional campus events, their unity and pride remains stronger than ever.

“Even though people may not be able to gather in person for College Colors Day this year, it remains incredibly special, because the connection to their favorite college means more now than it ever has before,” said Nicole Armentrout, Vice President, Marketing at CLC. “College fans are eager to celebrate and unite in support of their favorite school. We look forward to seeing countless fans post pictures of themselves wearing their favorite university’s colors on College Colors Day.”

Fans are encouraged to not only share and use #CollegeColorsDay on social media, but to visit CollegeColorsDay.com for more sharable content and other ways they can participate in the campaign. The site also offers fans a chance to win official collegiate merchandise of their favorite university.

As in years past, College Colors Day will celebrate the special community of fans that make their schools so special, because United We Fan.

For more information on this release, please contact:

Tammy Purves, CLC Sr. Director, Communications – tammy.purves@clc.com