INDIANAPOLIS, In (November 17, 2025) – The NCAA has named Zephyr the official provider of on-court/on-field headwear celebration products for all NCAA Championships, excluding Division I men’s and women’s basketball. Zephyr is a division of Lakeshirts, a leading U.S. manufacturer of custom-decorated apparel and accessories.
The agreement, managed by the NCAA’s licensing agent, CLC, grants Zephyr exclusive rights to supply branded headwear for NCAA championship celebrations in sports ranging from baseball and soccer to volleyball, wrestling and many more, beginning with fall 2025 championships.
“Headwear has become symbolic with our iconic national champion celebrations, and we look forward to what Zephyr can deliver for our student-athletes, teams and fans,” said David Clendenin, director of NCAA licensing.
Zephyr’s championship merchandise will include a range of headwear styles that will be available on-site during NCAA championship events and sold across a variety of retailers, including sporting goods stores, campus stores and direct-to-consumer sites, to ensure fans have access to products similar to those worn by their favorite championship teams.
“Zephyr has long been known for its deep roots in collegiate sports and for delivering headwear that student-athletes and fans genuinely want to wear,” said Ken Goldberg, vice president of licensed sales for Zephyr and apparel maker Blue 84. “We’re honored to partner with the NCAA to celebrate champions across so many sports. These are unforgettable moments for student-athletes, and we’re proud to be part of that story.”
Zephyr brings more than three decades of licensed headwear experience to the program, with parent company Lakeshirts currently ranked as a top 10 apparel licensee for CLC.
“Zephyr continues to elevate its impact in the licensed collegiate market, and we are excited for them to take this next step as the locker-room headwear provider for the NCAA,” said Dave Kirkpatrick, senior vice president of business development for CLC. “Our goal for this program is to help the NCAA elevate the student-athlete experience and amplify fan engagement during these once-in-a-lifetime championship moments.”
About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports.
About Blue 84/Zephyr
Blue 84/Zephyr is a premier provider of licensed apparel, stickers, and headwear, known for quality products that represent some of the most recognizable athletic brands in the world. With a commitment to excellence and innovation, we are dedicated to supporting our partners and delivering products that fans love.
About Lakeshirts
Lakeshirts is a Resort and College garment manufacturer headquartered in lakes country in Detroit Lakes, Minnesota. Started in 1984, what began in a basement has grown to six brands, multiple facilities across the United States, over 1,000 team members, six dogs, and well over 10,000 satisfied customers. Despite our growth, our focus is still on our fantastic customers. We strive to exceed not only our customers’ expectations, but bring value to all our stakeholders – customers, employees, vendors, owners and the community we call home. New partnership brings Zephyr’s iconic headwear to the heart of NCAA championship celebrations.
Media Contacts:
NCAA – Michell Hosick, 317-917-6222, mhosick@ncaa.org
Lakeshirts/Zephyr – Viva Lauinger, 218-846-3075, viva.lauinger@lakeshirts.com
CLC – Tammy Purves – 770-799-3275, tammy.purves@clc.com