ATLANTA (February 5, 2026) – CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 17 partner institutions during the first six months of the 2026 fiscal year. These extensions were executed during a period when CLC institutions collectively experienced a 9% growth in sales of licensed merchandise.
These recent renewals are highlighted by long-term extensions of 10 years or longer with University of Washington, University of Vermont, and Lake Superior State University. Notable Power 4 institutions that extended their relationships with CLC included Oregon State University, University of Illinois and University of North Carolina at Chapel Hill.
“We are committed to serving our partners and providing licensed product and marketing strategies that deliver brand and sales growth while connecting with their consumers,” said John Greeley, CLC’s SVP of Partnerships. “We are honored that these institutions have elected to extend their relationship with CLC, and we look forward to continuing to deliver best-in-class support and resources to meet their licensing program needs.”
Other premier institutions executing multiyear partnership extensions with CLC include Carroll University, Colgate University, Denison University, Eastern Kentucky University, Kennesaw State University, LaSalle University, Mercyhurst University, Miami University, Rollins College, Rowan University and University of Louisiana at Monroe.
CLC institutions have access to the company’s industry-leading full suite of services, unmatched staff expertise, and innovative marketing that combine to delivers customized solutions regardless of size of the licensing program and scale of retail distribution. As CLC continues to pave the way for innovative partnerships and transformative collaborations, it remains steadfast in its commitment to serve college fans while elevating college brands in the marketplace.
Media Contacts:
CLC – Tammy Purves – 770-799-3275, tammy.purves@clc.com