September 23, 2026 (New York, NY) – As UNDEFEATED approaches its 25th Anniversary, the brand is entering the collegiate space for the first time ever with a new, limited-edition collection featuring retro school marks under the College Vault program, a vintage-inspired merchandise brand developed by collegiate brand licensing leader CLC that pays tribute to the historical logos and traditions of collegiate institutions. Drawing from decades of university history, the collaboration brings archival iconography into UNDEFEATED’s distinctive world of sport, fashion and culture – reinterpreting classic university marks for a new generation.
UNDEFEATED x College Vault offers an elevated alternative to conventional school merchandise, exploring vintage marks through a contemporary lens while preserving the history, traditions and emotional connections surrounding each university and its storied athletic programs.
The inaugural capsule launches September 25th and spotlights 13 prominent college-football programs: Alabama, Auburn, Florida, Georgia Tech, Illinois, Indiana, LSU, Oklahoma, Penn State, Stanford, Tennessee, Texas and Texas A&M.
The complete first capsule will be available at UNDEFEATED’s New York, Phoenix and Los Angeles stores and atUNDEFEATED.com
To round out the collection, a second capsule will follow in December, shifting the focus towards powerhouse college-basketball programs to be named in the coming weeks.
Ahead of the national release, select pieces from the collection were previewed through a limited series of college game day activations in Austin, Atlanta and Chicago. The preview tour brought the collaboration directly to college communities and their respective rituals.
By opening the College Vault archive to UNDEFEATED, the partnership introduces collegiate heritage to audiences beyond traditional university retail. It also reflects the growing intersection of college sports, nostalgia and streetwear—styling a new generation of fans on campus, in stadium, and beyond.
“When it comes to the intersection of sport, fashion, and street culture, UNDEFEATED has long set the standard, paralleling the synergy of tradition, passion, and relevancy we have built in College Vault,” said Nicole Armentrout, Senior Vice President of Marketing at CLC. “Pairing UNDEFEATED’s unmistakable point of view with iconic, powerful collegiate brands has created something fresh, authentic, and exciting for both longtime fans and new audiences.”
Collection Assortment and Pricing
About College Vault
College Vault is a vintage-inspired merchandise brand that pays tribute to the historical trademarks and traditions of collegiate institutions through specially curated fashion-forward apparel and non-apparel products. The College Vault program was established by collegiate licensing leader CLC to give universities an avenue to properly and uniquely merchandise their historical logos, which have deep meaning for fans, while creating opportunities to help tell the brand stories of these iconic institutions through elevated officially licensed merchandise and unique retail experiences—proving you can’t beat a classic.
About CLC
CLC is the nation’s leading collegiate trademark licensing and marketing company, representing nearly 800 collegiate brands, including universities, conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate properties. With a network of over 4,000 licensed manufacturers and relationships with more than 100,000 national, regional, and local retailers nationwide, the company is uniquely positioned to deliver fan connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Founded in 1981, CLC is a part of Learfield, the leading media and technology company powering college athletics.
About UNDEFEATED
UNDEFEATED is known as one of the most recognized sportswear brands and well-curated retail boutiques across the globe. Since the brand’s inception in 2002, UNDEFEATED remains as the unofficial voice defining an era of sports and street culture as one of the most influential brands of its generation.
Global Channels:
Web: www.undefeated.com / www.undefeated.jp / www.undefeated.my
IG: @undefeatedinc / @undefeated_japan / @undefeated_my
Twitter: @undefeatedinc
FB: @undefeatedinc
WeChat: @UNDEFEATED
UNDEFEATED Media Contact:
kris.hattori@undefeated.com
College Vault/CLC Media Contact:
tammy.purves@learfield.com