HAMPTON, NH and DALLAS, TX (August 13, 2019) – Operation Hat Trick (OHT), one of the nation’s leading organizations supporting U.S. service members and veterans, announced a new partnership today with Gold’s Gym, the world’s trusted fitness authority. Through this partnership, OHT and Gold’s Gym will release a limited-edition, officially-licensed product line featuring military camouflage paired with the iconic Gold’s Gym weight plate logo and OHT branding to generate funds for wounded warriors.

“We are ecstatic about our partnership with the world’s preeminent health and fitness brand,” said Dot Sheehan, Founder and CEO of Operation Hat Trick. “It’s an amazing collaboration that will further our strong and growing support of our military and those injured protecting our freedoms.”

To kick off the collaboration, OHT made a $10,000 donation on behalf of Gold’s Gym to Adaptive Training Foundation (ATF), a cutting-edge military support organization headquartered in Carrollton, Texas. Adaptive Training Foundation was selected by Gold’s Gym for its phenomenal work in assisting veterans with physical disabilities to restore and regain confidence, resilience and independence through exercise and community. All ATF services are offered to veterans free of charge.

“Lending our brand to Operation Hat Trick’s nationwide effort to make military camo mean more than just a fashion statement is another way for us to show our appreciation for those that sacrifice so much for our country,” said Gold’s Gym’s Chief Development Officer, Craig Sherwood.  “We look forward to generating funds to support organizations like Adaptive Training Foundation whose services align with our mission to help people achieve their potential through fitness.”

Products from the Gold’s Gym and OHT collaboration will be available at GoldsGear.com as well as select Gold’s Gym locations and key national retailers, with a portion of the proceeds going back to OHT to support organizations that assist service members and veterans in recovering from the wounds of war.

The co-branded camo program is managed through the Specialty Brands division of CLC, the exclusive licensing agency for both Gold’s Gym and OHT.