ATLANTA, GA and Orlando, FL (December 29, 2021) – As the Orlando community prepares to host two of the season’s top bowl games in the Cheez-It Bowl and the Vrbo Citrus Bowl, CLC, the nation’s leading collegiate trademark licensing agency, is working with bowl officials to address the potential sale of counterfeit and unlicensed merchandise.
With Clemson taking on Iowa State in the Cheez-It Bowl on December 29, and the Vrbo Citrus Bowl hosting Iowa and Kentucky on January 1, fans will be in town to cheer on their teams. CLC, the exclusive licensing agent for both bowls, will work closely with investigators to patrol the areas around Camping World Stadium in search of counterfeiters selling “knock-off” merchandise bearing the logos of the bowls and participating institutions.
As counterfeiters look to capitalize on bowl game excitement, fans should follow these tips to ensure they are buying officially licensed bowl merchandise:
Fans are encouraged to follow the above guidelines when shopping for merchandise online as well, since many counterfeiters target fans via social media and other online outlets. Royalties generated from the sale of officially licensed bowl merchandise go to support the bowls and participating institutions.
Tammy Purves, CLC, email@example.com