CLC and Bowl Officials Cracking Down on Merchandise Counterfeiters at Cheez-It and Vrbo Citrus Bowl Games

ATLANTA, GA and Orlando, FL (December 29, 2021) – As the Orlando community prepares to host two of the season’s top bowl games in the Cheez-It Bowl and the Vrbo Citrus Bowl, CLC, the nation’s leading collegiate trademark licensing agency, is working with bowl officials to address the potential sale of counterfeit and unlicensed merchandise.

With Clemson taking on Iowa State in the Cheez-It Bowl on December 29, and the Vrbo Citrus Bowl hosting Iowa and Kentucky on January 1, fans will be in town to cheer on their teams. CLC, the exclusive licensing agent for both bowls, will work closely with investigators to patrol the areas around Camping World Stadium in search of counterfeiters selling “knock-off” merchandise bearing the logos of the bowls and participating institutions. 

As counterfeiters look to capitalize on bowl game excitement, fans should follow these tips to ensure they are buying officially licensed bowl merchandise:

  • All officially licensed merchandise should display the “Officially Licensed Collegiate Product” hologram somewhere on the product or hangtag.
  • The merchandise should depict the logos and trademarks of participating teams in a tasteful manner.
  • The tag on the garment should be intact. A torn or missing tag is evidence of a garment of inferior quality, one that probably would not meet the stringent quality standards put in place by the bowls and participating teams.
  • All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment. 
  • All merchandise should have the appropriate trademark designations (i.e. TM, â) next to a specific name or design.

Fans are encouraged to follow the above guidelines when shopping for merchandise online as well, since many counterfeiters target fans via social media and other online outlets. Royalties generated from the sale of officially licensed bowl merchandise go to support the bowls and participating institutions.


Media Contact:

Tammy Purves, CLC,