PASADENA, Calif. and ATLANTA (December 28, 2023) – As the Alabama Crimson Tide and Michigan Wolverines prepare to meet on January 1, 2024, in the Playoff Semifinal at the Rose Bowl Game® presented by Prudential, CLC is taking the necessary measures to address potential counterfeit and unlicensed merchandise in the Pasadena area in order to protect visitors and fans.

CLC, the exclusive licensing agent for the Tournament of Roses®, the College Football Playoff (CFP) and both Alabama and Michigan will work closely with investigators and event officials to patrol the areas around the Rose Parade®, Rose Bowl Stadium and the local marketplace in search of counterfeiters selling “knock-off” merchandise. All counterfeit merchandise is subject to surrender per state and federal laws.

As counterfeiters look to capitalize on the excitement and pageantry surrounding America’s New Year Celebration® and the 110th edition of the Granddaddy of Them All®, fans should follow these tips to ensure they are buying officially licensed Rose Parade and Rose Bowl merchandise:

• All officially licensed Bowl and Parade merchandise should display the “Officially Licensed Collegiate Product” hologram somewhere on the product or hangtag. All merchandise should have the appropriate trademark designations (i.e., TM) next to a specific name or design. 

• The merchandise should depict the logos and trademarks of the Rose Parade® presented by Honda, Playoff Semifinal at the Rose Bowl Game® presented by Prudential and participating institutions in a tasteful manner.

• The tag on the garment should be intact. A torn or missing tag is evidence of a second-hand garment, one that probably would not meet the stringent quality standards put in place by the Tournament of Roses and participating institutions. 
• All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label or screen-printed directly on the garment.

Royalties generated from the sale of officially licensed Rose Parade, Rose Bowl Game, and College Football Playoff merchandise go to support the Tournament of Roses and the College Football Playoff Foundation’s community engagement initiative, Extra Yard for Teachers. Extra Yard for Teachers is dedicated to honoring and supporting educators nationally and in the communities that host the College Football Playoff National Championship.

About the Pasadena Tournament of Roses^®

The Tournament of Roses is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® and a variety of accompanying events. The Association’s 935 volunteer members supply more than 80,000 hours of manpower, which will drive the success of 135th Rose Parade, themed “Celebrating a World of Music,” on Monday, January 1, 2024, followed by the CFP Semifinal at the 110th Rose Bowl Game presented by Prudential. For more information, visit tournamentofroses.com. Like us on Facebook and follow us on Twitter, Instagram and YouTube.

About the College Football Playoff

The College Football Playoff matches the No. 1 ranked team vs. No. 4, and No. 2 vs. No. 3 in semifinal games that rotate annually among six bowl games – the Goodyear Cotton Bowl, Vrbo Fiesta Bowl, Chick-fil-A Peach Bowl, Capital One Orange Bowl, Allstate Sugar Bowl and Rose Bowl Game presented by Prudential. This season’s Playoff Semifinals will take place Monday, January 1, 2024, at the Rose Bowl Game presented by Prudential and Allstate Sugar Bowl. The College Football Playoff National Championship will be Monday, January 8, 2024, at NRG Stadium in Houston, Texas.

For media inquiries, contact:

Tammy Purves, CLC, tammy.purves@clc.com, 770-799-3275