CLC and Bowl Officials Work to Crack Down on Merchandise Counterfeiters at The Rose Parade® Presented by Honda and The Rose Bowl Game Presented by Capital One Venture X

PASADENA, CA and ATLANTA, GA (December 31, 2021) – As the Ohio State Buckeyes and Utah Utes prepare to meet in the 108th edition of the Granddaddy of Them All®, the Rose Bowl Game presented by Capital One Venture X, on January 1, 2022, CLC is taking the necessary measures to address potential counterfeit and unlicensed merchandise in the Pasadena area in order to protect visitors and fans.

CLC, the exclusive licensing agent for the Tournament of Roses, will work closely with investigators and event officials to patrol the areas around the Parade, Rose Bowl Stadium, and the local marketplace in search of counterfeiters selling “knock-off” merchandise. All counterfeit merchandise is subject to seizure per state and federal laws.

As counterfeiters look to capitalize on the excitement and pageantry around America’s New Year Celebration®, fans should follow these tips to ensure they are buying officially licensed Rose Parade and Rose Bowl merchandise:

  • All officially licensed Bowl and Parade merchandise should display the “Officially Licensed Collegiate Product” hologram somewhere on the product or hangtag. All merchandise should have the appropriate trademark designations (i.e., TM, â) next to a specific name or design.
  • The merchandise should depict the logos and trademarks of the Rose Parade presented by Honda, Rose Bowl presented by Capital One Venture X, and participating institutions in a tasteful manner.
  • The tag on the garment should be intact. A torn or missing tag is evidence of a second-hand garment, one that probably would not meet the stringent quality standards put in place by the Tournament of Roses and participating institutions.
  • All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label or screen-printed directly on the garment.

Royalties generated from the sale of officially licensed Rose Parade and Rose Bowl Game merchandise go to support the Tournament of Roses.


About the Pasadena Tournament of Roses®

The Tournament of Roses is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Capital One Venture X and a variety of accompanying events. 935 volunteer members of the association will drive the success of 133rd Rose Parade themed “Dream. Believe. Achieve.” on Saturday, January 1, 2022, followed by the Rose Bowl Game presented by Capital One Venture X. For more information, visit Like us on Facebook and follow us on Twitter, Instagram and YouTube.


Media Contact:

Tammy Purves, CLC,