ATLANTA, Ga. (October 14, 2021) – Graduate Hotels®, a well-curated collection of hotels in college markets, and CLC, the nation’s leading trademark licensing company, have joined forces to host College Vault branded pop-up shops across the U.S. College Vault showcases merchandise celebrating school pride during the coast-to-coast tour of home game weekends at six Graduate Hotels locations including East Lansing, Mich.; Seattle, Wash.; Berkeley, Calif.; Nashville, Tenn.; Tempe, Ariz.; and Columbia, S.C. 

College Vault is a vintage-inspired officially licensed merchandise program that features select university historical trademarks and traditions on fashion-forward apparel and non-apparel products. The pop-up shop tour will provide an opportunity for hotel patrons and campus visitors to have access to the curated College Vault collection while engaging with the campus traditions and spirit built into each Graduate Hotels location.

“We are excited to partner with CLC to bring this fun, school-spirited College Vault retail experience to our guests and campus communities this fall,” said Amy Wexler, Graduate Hotels Chief Marketing Officer. “Each of our properties serves as a backdrop for the rituals and traditions synonymous with the college experience, and we’re thrilled to team up with College Vault to offer even more unforgettable moments for our guests.”

The College Vault pop-up tour, which will be managed onsite at Graduate by the respective campus bookstore, successfully kicked off in East Lansing near Michigan State University, quickly selling out of key product categories. Other stops include Seattle (University of Washington, Oct. 16), Berkeley, (University of California, Nov. 13), Nashville (Vanderbilt University, Oct. 30), Tempe (Arizona State University, Oct. 30), and Columbia (University of South Carolina, Nov 20). The College Vault shops are being promoted through a partnership with each university’s athletic department multimedia rights holder in conjunction with the Graduate Hotels’ sponsorship.

“Each Graduate hotel is well-curated and handcrafted with the style and spirit of the university community they serve, which is the same goal we have for our College Vault collection,” said Nicole Armentrout, SVP of Marketing for CLC. “These pop-up shops will help engage passionate fans and new consumers with top college brands through the high-quality, one-of-a-kind designs and styles of College Vault.”

Created for travelers who seek memory-making journeys, Graduate Hotels is a handcrafted collection of hotels that reside in dynamic university-anchored towns across the U.S. and U.K. Each property celebrates and commemorates the optimistic energy of its community, while offering an extended retreat to places that often play host to the best days of our lives.

About Graduate Hotels®

Graduate Hotels® is a handcrafted collection of hotels that reside in dynamic university-anchored towns in the U.S. and U.K. Each hotel pays homage to the heritage of its unique town through cultural nods to the local community. Launched in 2014, there are currently 30 hotels across the U.S., two U.K. properties, and an additional five hotels set to open by the end of 2023. Graduate Hotels is owned by Adventurous Journeys (AJ) Capital Partners, a Chicago-based vertically integrated real estate developer, owner and operator, founded by Ben Weprin in 2008. For more information on Graduate Hotels, please visit www.graduatehotels.com.

For more information, please contact:

Tammy Purves, CLC, tammy.purves@clc.com 

Caroline Stephens, Graduate Hotels, press@graduatehotels.com