ATLANTA (July 27, 2026)—CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 29 partner institutions during the second half of the 2026 fiscal year. During the January 1 – June 30, 2026 time period when these extensions were executed, CLC partner institutions collectively experienced 11% growth in sales of licensed merchandise, while royalties were up 16%.
These recent renewals are highlighted by long-term extensions of 10 years or longer with Georgia Southern University, LSU, UC Berkeley and University of Nebraska – Omaha. In addition to extending its agreement with notable Power 4 institution Florida State University, Purdue University and University of Central Florida, CLC also renewed its longstanding relationships with the Big 12 Conference, the Heisman Trophy, and the Eastern College Athletic Conference.
“We remain committed to serving all of our partner institutions and providing licensed product and marketing strategies that deliver brand and sales growth while connecting with their fans,” said John Greeley, CLC’s SVP of Partnerships. “We are honored that these esteemed collegiate institutions have chosen to continue their relationship with CLC, and we look forward to continuing to deliver best-in-class solutions and resources to meet their licensing program needs.”
Other premier institutions executing multiyear partnership extensions with CLC include Ball State University, Brandeis University, Cal State East Bay, Cal State Fullerton, Coastal Carolina University, College of Charleston, Creighton University, George Mason University, Grambling State University, Jacksonville State University, Longwood University, Nicholls State University, Southern New Hampshire University, Tennessee State University, Texas State University, The City University of New York, The University of Wisconsin-Milwaukee, Tulane University, University of South Dakota and Virginia Commonwealth University.
CLC institutions have access to the company’s industry-leading full suite of services, unmatched staff expertise, and innovative marketing that combine to deliver customized solutions regardless of size of the licensing program and scale of retail distribution. As CLC continues to pave the way for innovative partnerships and transformative collaborations, it remains steadfast in its commitment to serve college fans while elevating college brands in the marketplace.
About CLC
CLC is the nation’s leading collegiate trademark licensing and marketing company, representing nearly 800 collegiate brands, including universities, conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate properties. With a network of over 4,000 licensed manufacturers and relationships with more than 100,000 national, regional, and local retailers nationwide, the company is uniquely positioned to deliver fan connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Founded in 1981, CLC is a division of Learfield, the leading media and technology company powering college athletics.
For media inquiries, contact:
Tammy Purves (404) 932-3266 or tammy.purves@clc.com