ATLANTA (February 5, 2025) – CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 30 partner institutions during the first six months of the 2025 fiscal year. The renewals will ensure these institutions will continue to have access to the services, expertise, and innovative marketing that they have come to trust from CLC.

Notable within the renewals include long-term extensions of 10 years or more with four longtime partners:  Seton Hall University, Southern University, University of Delaware, and the United States Air Force Academy.

Other institutions executing multiyear partnership extensions with CLC include Abeline Christian University, Albion College, Clark-Atlanta University, DePauw University, Fairfield University, Indiana State University, Iona University, McNeese State University, Northern Illinois University, Oklahoma State University, Pace University, Radford University, San Diego State University, Southern Utah University, Texas Woman’s University, UC San Diego, University of Florida, University of Indianapolis, University of Louisville, University of Maryland Baltimore County, University of Montana, University of North Dakota, University of North Georgia, University of Utah, University of Wisconsin-Milwaukee, and Winston-Salem State University.

“We are committed to serving our partners, and we are honored that these institutions have elected to extend their relationship with CLC to remain aligned with the unmatched programs and resources that our staff strives to deliver every day,” said John Greeley, CLC’s SVP of Partnerships. “These partnership renewals reinforce the trust these institutions have in the customized brand building strategies we help deliver to best position them for long-term growth while connecting with their fans and consumers.”

CLC’s more than 120 licensing and marketing experts provide unmatched brand protection, brand management, and brand marketing services to connect passionate fans to college brands through licensed merchandise. As CLC continues to pave the way for innovative partnerships and transformative collaborations, it remains steadfast in its commitment to serve college fans while elevating college brands in the marketplace.  

Media Contact:

Tammy Purves, CLC, tammy.purves@clc.com, 770-799-3275.