CLC Executes Multiyear Renewals for Licensing Representation with 42 Collegiate Institutions in First Half of FY 2023-24

ATLANTA (January 18, 2024) – CLC, the nation’s leading collegiate trademark licensing company, has secured multiyear partnership renewals of agency agreements with 42 partner institutions in the first six months of the 2023-24 fiscal year. By renewing their agreements, these institutions will continue to have access to the services, expertise, and innovative marketing that they have come to trust from CLC.

Notable within the renewals include extensions of 10 years or more with longtime partners University of Colorado Boulder, Gonzaga University and SMU. 

Other institutions executing multiyear partnership extensions with CLC include Alabama State University, University of Alaska-Anchorage, University of Alabama-Birmingham, Albany State University, American University, Arizona State University, University of Arizona, Bemidji State University, Bentley University, Central Piedmont Community College, Chapman University, University of Chicago, Coastal Carolina University, DePaul University, Gardner-Webb University, Georgia College & State University, Loyola University-Maryland, Metropolitan State University of Denver, Montana State University, Morehouse College, University of Mount Union, Minnesota State University Moorhead, Missouri University of Science and Technology, Murray State University, University of Nevada, Northern Arizona University, Northern Colorado University, Northern Virginia Community College, Ramapo College, San Jose State University, Santa Clara University, Seattle University, Southern Indiana University, Tennessee Tech University, Tiffin University, Utah State University, and Western Kentucky University.

“We are honored that these institutions have elected to renew their partnerships with CLC and remain aligned with the industry-leading services and relationships that our staff strives to deliver every day,” said John Greeley, CLC’s SVP of Partnerships. “These partnership extensions validate the trust these institutions have in the customized brand building strategies we help them put in place that best position them for continued growth while serving the needs of their fans and consumers.”

In addition to universities renewing their CLC agreements, Conference USA and the Northeast Conference also executed long-term partnership renewals, emphasizing CLC’s strong foothold in the collegiate sports landscape.  

CLC’s nearly 120 licensing and marketing experts provide unmatched brand protection, brand management, and brand marketing services to connect passionate fans to college brands through licensed merchandise. As CLC continues to pave the way for innovative partnerships and transformative collaborations, it remains steadfast in its commitment to serve college fans while elevating college brands in the marketplace.  


For media inquiries, contact:

Tammy Purves, CLC,, 770-799-3275