ATLANTA (August 14, 2025) – CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 51 partner institutions during the last six months of the 2025 fiscal year. By extending their partnerships, these institutions will continue to have access to CLC’s industry-leading full suite of services, unmatched staff expertise, and innovative marketing that combined delivers customized solutions regardless of size of the licensing program and scale of retail distribution.

These recent renewals are highlighted by long-term extensions of 10 years or longer with Brigham Young University, Drew University, Idaho State University, Liberty University, Washington State University, the United States Naval Academy, and University of Cincinnati. Notable other Power 4 institutions that extended their relationships with CLC included Auburn University, Duke University, University of Maryland, University of Michigan, University of Minnesota, Vanderbilt University, and Virginia Tech.

“We are committed to serving our partners and providing brand building strategies to best position them for long-term growth while connecting with their consumers,” said John Greeley, CLC’s SVP of Partnerships. “We are honored that these institutions have elected to extend their relationship with CLC, and we look forward to continuing to deliver best-in-class merchandise and marketing programs to meet the needs of their fans.”

Other premier institutions executing multiyear partnership extensions with CLC include, Alma College, Arkansas Tech University, Buffalo State University, California Institute of Technology, California Polytechnic State University, Case Western Reserve University, College of Southern Nevada, Coppin State University, University of South Florida, Delaware State University, Drexel University, Emory University, Francis Marion University, Ivy Tech Community College of Indiana, Lehigh University, Lincoln University (PA), Loyola University Chicago, Newberry College, Rensselaer Polytechnic Institute, Rhode Island College, Saint Joseph’s University, San Jose State University, St. John Fisher University, Trinity College, University of Dayton, University of Denver, University of Minnesota Duluth, University of North Florida, University of Rhode Island, University of South Dakota, University of Toledo, Ursinus College, Wellesley College, Wesleyan University, Western Carolina University, Youngstown State, and international partner University of Toronto.

CLC’s more than 120 licensing and marketing experts provide unparalleled brand protection, brand management, and brand marketing services to connect passionate fans to college brands through licensed merchandise. As CLC continues to pave the way for innovative partnerships and transformative collaborations, it remains steadfast in its commitment to serve college fans while elevating college brands in the marketplace.  

Media Contact:

Tammy Purves, CLC, tammy.purves@clc.com, 770-799-3275.