ATLANTA, GA (October 28, 2021) – During the month of October, CLC, the nation’s leading trademark licensing company, finalized multi-year extensions with nine collegiate partner institutions. These extensions reflect CLC’s continued commitment to elevating college brands through insight and innovation.

Institutions that extended their CLC partnerships for five years or more include The Pennsylvania State University, Michigan State University, The City University of New York (CUNY), University at Buffalo, and California State University, Chico. Other institutions that signed multi-year extensions include Babson College, University of Vermont, Wright State University, and Youngstown State University.

By extending their agreements, these institutions will continue to have access to the services, expertise, and marketing programs that they have come to trust from CLC. From data-based brand and retail strategies to customized platforms for NIL and license management, CLC delivers innovative solutions for its partner institutions.

“As the licensed product market continues to face challenges, we are honored that these institutions have confidence in CLC to continue to provide guidance and resources to grow their brands and have elected to extend their partnerships,” said Cory Moss, CEO of CLC. “Our team is committed to our values to serve others, build trust, lead well, innovate often, and be passionate and will continue to let those values guide our partnerships with these acclaimed universities.”

CLC’s nearly 120 licensing experts provide unmatched brand protection, brand management, and brand marketing services to connect passionate fans to college brands through licensed merchandise.

Media Contact:

Tammy Purves, CLC, tammy.purves@clc.com, 770-321-2499