Atlanta, Ga (July 30, 2019) – As America’s obsession with all things ‘90s continues, CLC, the leading collegiate licensing agency, is leveraging the decade for a limited-run pop-up store in Chicago featuring its College Vault brand, showcasing vintage-inspired collegiate apparel and logos. “On-trend” apparel and headwear partners, Champion and New Era Cap, will supply the shop with exclusive product only available at this store.
Located just blocks from Chicago’s historic Grant Park at 207 S. State Street, the pop-up shop will feature ‘90s themed designs on apparel and headwear for 17 universities with large fan bases in the Chicagoland area. Visitors to this exclusive College Vault-branded store will immediately feel the “Show Your Electric Soul” ‘90s vibe, complete with “Instagrammable” experiences and a rewind of ‘90s culture with popular snacks and music from the era..
“People are passionate about times in their lives that were fun and vibrant, and the College Vault pop-up store delivers that—merchandise inspired by ‘90s trends and logo treatments plus your favorite college brands,” said Nicole Armentrout, CLC’s VP of Marketing. “By locating in Chicago, we can tap into a fashion-forward city that’s bustling with summer festivals and events while reaching a cross-section of college fans and trend seekers.”
The College Vault pop-up store opens Wednesday, July 31 at 11:00 am with a grand opening party featuring ‘90s-themed snacks and cocktails, give-aways and in-store experiences, and will remain open until August 4. The ‘90s themed College Vault collection is only available at the pop-up store and features product from top universities, including Illinois, Northwestern, Michigan, Michigan State, Penn State, Nebraska, Kansas, Louisville, Minnesota, Eastern Illinois University, Illinois State, Southern Illinois University, Wisconsin – Milwaukee, Notre Dame, Indiana, Iowa, and Wisconsin. A complete list of store times and events can be found on the College Vault Pop Up Store Facebook event page.
The College Vault vintage-inspired merchandise collection was created by CLC in 2005 and has generated nearly $22 million in incremental royalties for participating institutions.
For more information, please contact:
Tammy Purves – tammy.purves@clc.com