FSU Beach_7

FSU Hits the Beach with New ‘90s Inspired College Vault Merchandise

TALLAHASSEE, FL (April 7, 2022) – As the weather gets hotter outside, Florida State University, in collaboration with its exclusive trademark licensing agency, CLC, is turning up the heat on fan fashion with the launch of the 2022 FSU Beach Club Collection.

The FSU Beach Collection, which was officially introduced last year, is part of the University’s College Vault program, a vintage-inspired merchandise program created by CLC that highlights historical trademarks and traditions through fashion-forward apparel and non-apparel products. This year’s collection includes soft fabrics, bright colors, and bold patterns that pay homage to the fashion and pop culture of the ‘90s.

“The FSU Beach Collection is a fun, fashion-forward way for passionate FSU fans to show their spirit beyond game days, said Katie Pugh, director of trademark licensing at FSU. “We collaborated with CLC and several of FSU’s top licensees to curate a unique merchandise collection that delivers a cool beach vibe that connects with the FSU lifestyle whether you’re in Tallahassee, near the water, or just showing off your University pride.”

The collection will be available starting Friday, April 8, in a special pop-up shop at the Friday Night Block Party prior to Saturday’s Garnet & Gold Spring Game. The pop-up shop, managed by the FSU Bookstore/Follett, will be located near the band stage from 5:00 pm – 10:00 pm and will feature the FSU Beach Collection, including t-shirts, tanks, fleece, and headwear, as well as non-apparel items such as drinkware, beach items, and leisure games. Fans can shop the special collection and receive promotional giveaways.

“FSU is a leader in developing new, unique ways to connect with their fans, and we are excited to help them deliver this customized Beach Collection as part of their College Vault program,” Nicole Armentrout, CLC’s SVP of marketing. “The ‘90s inspired products pair retro styles with the popular FSU brand in a way that represents the culture and fun-loving spirit of many FSU fans.”

Licensed companies participating in the FSU Beach Collection include Homefield, Image One, L2 Brands, LOGO Brands, Gametime Sidekicks, WinCraft, Victory Tailgate, iSlide, and Zephyr.

In addition to the Friday Night Block Party pop-up shop, the FSU Beach Collection will be available at the FSU Bookstore and Seminole Sportshop, the Seminoles Online Store/Fanatics, Dick’s Sporting Goods, Alumni Hall, and through the Homefield Apparel website.


For media inquiries, contact:

Tammy Purves, CLC, 770-799-3275, tammy.purves@clc.com