connecting
passionate fans
TO college
brands

OUR MISSION

To elevate college brands
through insight and innovation

About Us

CLC is uniquely positioned to deliver consumer connections and brand visibility for collegiate institutions through impactful licensed merchandise strategies and innovative marketing platforms. Our unmatched licensing and marketing services, the deepest roster of industry experts, the largest enforcement and legal team, and the most comprehensive data platform in licensing combine to drive customized, data-based solutions to navigate our partner institutions through the ever-evolving consumer and retail marketplace.

Our Values

Service and people are the foundation of who we are. Whether it's our teammates, our partners, or our interconnected communities, we believe in serving others and exceeding expectations. We go the extra mile.

serve
others

Our relationships and business are built on trust. We exibit honesty and integrity and believe actions speak lourder than words. Most importantly, if you a partner or a team member, you are family.

build
trust

We model character in every situation and focus on what is right, not who is right. We firmly believe data beats opinion. We lift each other up, own our mistakes, and always follow through.

lead
well

New ideas are essential for creating value. It's not enough to be focused on where we are; we have to be focused on the future. We take risks, are not afraid to fail, and focus on learnings to turn ideas into solutions.

innovate often

Passion drives excellence. We are passionate as we know our efforts have an impact beyond financial gain. We focus on the infinite game because we care for our teammates, partners, and industry.

be passionate

Our Executive Team

Cory Moss

CEO

John Greeley

SVP Partner Services

Nicole Armentrout

SVP Marketing & Creative

Wes Richard

SVP Innovation & Operations

Dave Kirkpatrick

SVP Business Development

Ryan Earman

CFO – Licensing

Sterling Hawkins

SVP & General Counsel

Annie Weed

VP Partner Engagement

Tammy Purves

VP Communications

Princess Robinson

Sr. HR Business Partner

Our History

The Collegiate Licensing Company (CLC) was founded in 1981 by Bill Battle after he signed legendary coach Paul “Bear” Bryant to a licensing agreement. In the process of developing a licensing program for Coach Bryant, Battle discovered that The University of Alabama did not have a licensing program. Alabama soon signed on as the first university client. Eight other schools quickly followed, and an industry was born.

Today, CLC is a dynamic, innovative collegiate licensing agency, resulting from the merger of two industry pioneers, IMG College Licensing and Learfield Licensing Partners. CLC continues to be the driving force in collegiate licensing and at the forefront of every evolution of the market.

connecting passionate fans TO college brands