AMES, Iowa (September 22, 2022) – Iowa State University has partnered with The Roasterie Coffee Company to develop a university-branded coffee, “Rise! Iowa State.” The coffee, officially licensed through ISU’s licensing partner CLC, will launch this week with public tastings on Friday from 12:00 – 3:00 p.m. at the ISU Bookstore and Saturday from 8:00 – 11:00 a.m. at the Alumni Tailgate at the ISU Alumni Center.
The Roasterie, a Kansas City, Missouri, based coffee company, was founded in 1993 by Danny O’Neill, a 1983 alumnus and longtime supporter of Iowa State. Campus cafes and convenience stores have carried coffee from The Roasterie for years.
“We are proud to continue our founder’s legacy in reinforcing a partnership that has truly been part of the specialty coffee journey for so many ISU students, fans and alumni over the years,” said Isaac Hodges, President of The Roasterie.
The new light roast coffee derives its name from one of the university’s traditional songs, “Rise Sons of Iowa State.” The university’s trademark licensing office worked collectively with The Roasterie and CLC to develop the coffee blend and packaging.
“We are excited to launch this new partnership with The Roasterie and alumnus, Danny O’Neill, to deliver Rise! Iowa State, a uniquely branded coffee to our great ISU community,” said Nick Joos, ISU Senior Associate Athletics Director. “We hope it will become the perfect way to start every game day or warm the cups and hearts of Cyclone fans everywhere.”
Rise! Iowa State will be available in 12 oz. bags of whole bean or ground varieties. In addition to the Iowa State Bookstore, the coffee will also be available at Cyclone Fanatics with additional distribution outlets to come.
“CLC is proud to support the university in the development of Rise! Iowa State to create a customized brand connection with Cyclone consumers,” said Eric Hrubes, Partnerships Director for CLC. “The Roasterie’s unique ISU roots bring together an authentic story with a great tasting product that Cyclone Nation will enjoy.”
In addition to Rise! Iowa State coffee, the university has also licensed consumables such as hamburger, popcorn and cookies. Royalties from the sale of Rise! Iowa State coffee are returned to the university.
About Iowa State University
Considered the nation’s most student-centered public research university, Iowa State University is home to nearly 30,000 students. With six undergraduate colleges, a graduate college, and a college of Veterinary medicine, students have access to more than 100 programs of study and 800 student clubs and organizations. It is known worldwide for its excellence in science and technology, discovery and innovation; and its student-centered culture with faculty and staff who are dedicated to student success.
About The Roasterie
The Roasterie has been Kansas City’s coffee company since 1993. The Roasterie sources the finest coffee in the world, uses art & science to perfectly roast right here in Kansas City and provides extraordinary coffee experiences brewed in cafes, restaurants, and at home. For more information about The Roasterie, its production facility tours, or to purchase The Roasterie coffee and products online, visit theroasterie.com.
For media inquiries, contact: Tammy Purves, CLC, firstname.lastname@example.org, 770-799-3275.