ATLANTA, Ga. and BATON ROUGE, La. (February 4, 2025) – In a convergence of New Orleans culture and football fandom, LSU is hosting the Geaux Zone experiential pop-up shop and brand engagement event to connect fans and visitors alike to the state’s flagship university and its football legacy. The event takes place Saturday, February 8, from 10:00 a.m. – 6:00 p.m. in the heart of the Central Business District at 1001 Gravier Street, just one mile from the French Quarter and a half mile from the Caesars Superdome.

The Geaux Zone, developed in conjunction with CLC, the nation’s leading collegiate licensing company and LSU’s exclusive trademark licensing partner, will feature a curated collection of merchandise that includes limited-edition items and special NOLA and Mardi Gras inspired designs specifically created for the event, as well as a product “Custom Zone” for fans to personalize their gear. Fans can also enjoy free food and beverages from Beignet Box and Lucky Dogs, as well as music, an appearance by mascot Mike the Tiger, and other activities and content creation opportunities.

The day will be highlighted by special appearances and meet and greets with former LSU football athletes, including:

• Current New Orleans Saint and Super Bowl Champion Tyrann Mathieu (LSU 2010-2011) – appearing 1:00-2:00 pm CST;
• Current New Orleans Saint and two-time Super Bowl Champion Clyde Edwards-Helaire (LSU 2017-2019) – appearing 2:00-3:00 pm CST, and
• Current Jacksonville Jaguar and 2024 Offensive Rookie of the Year Finalist Brian Thomas, Jr. (LSU 2021-2023) – appearing 4:00-5:00 pm CST

“LSU’s strong connections to New Orleans, including playing our first football game in NOLA in 1893 which laid the groundwork for our longstanding tradition of football success and developing athletes for success at the pro level, gave us the perfect opportunity to bring the Geaux Zone brand experience to our passionate fans in the region and to folks from around the world visiting South Louisiana,” said Brian Hommel, Director of Trademark Licensing, LSU. “We are thrilled to welcome some of our gridiron greats to our event and encourage all Tiger fans and visitors to come out and experience the spirit of LSU and Lassiez Les Bons Temps Rouler.”

Located just 80 miles from New Orleans, LSU boasts a strong alumni and fan base in the city. On an LSU football game day, Tiger Stadium would be the 6^th largest city in the state at a capacity of over 102,000, larger than pro football stadiums by nearly 20,000 attendees. Including this year’s game, a former LSU Tiger has been on a Super Bowl team roster for 23 consecutive years.

“LSU is one of the most popular, recognizable brands in sports with a reach far beyond their loyal fanbase, and the Geaux Zone will deliver the perfect way for those fans to connect to the traditions and spirit that make LSU great while enjoying the heartbeat and culture of New Orleans,” said Nicole Armentrout, SVP of Marketing for CLC, a division of Learfield. “We are excited to help LSU host this fan experience and provide an opportunity to engage with athletes and take home unique merchandise to celebrate their fandom.”

Specially designed  merchandise unique to the event will be provided by top licensee Original Retro Brand with other officially licensed products available in conjunction with LSU bookstore retailer Barnes & Noble.

For a full schedule of events and player appearances, visit the LSU Sports Geaux Zone at https://lsusports.net/lsu-geaux-zone-sb-lix/

Media Contact:

Tammy Purves, CLC, tammy.purves@clc.com, 770-799-3275.