HofF color logo (005)

National Baseball Hall of Fame and Museum Establishes Licensees for 2020 Merchandise Program

ATLANTA, Georgia (January 13, 2020) – The National Baseball Hall of Fame and Museum, working in conjunction with the Specialty Brands division of CLC, its exclusive licensing agent, today announced it has executed agreements with several top sports and lifestyle manufacturers to produce licensed merchandise in 2020.

The National Baseball Hall of Fame and Museum licensing program includes trademarks and logos owned and managed by the organization, as well as the Member Licensing Program, which consists of 91 Baseball Hall of Fame Members. Licenses grant rights to produce merchandise in the U.S., Canada and Japan.

“Part of our mission at the Hall is to preserve history while connecting generations of baseball fans, and our merchandise program is a key component of our strategy,” said Sean Gahagan, Vice President – Retail Merchandising and Licensing for the Hall. “As such, we engage best-in-class licensing partners that recognize the commercial value of baseball history and the Hall of Famers that made the game great.”

Licensed vendors produce National Baseball Hall of Fame and Museum merchandise across a variety of categories with apparel, collectibles, and trading cards being some of the most popular.

“The Hall offers licensees a unique opportunity to leverage the history and iconic players, managers and executives of America’s greatest game, along with access to a vast selection of three-dimensional artifacts, historical photographs, game tickets, programs, scouting reports, lineup cards and various other assets for merchandising purposes,” said Bruce Fletcher, CLC’s Director of Specialty Brands. “We are excited to finalize agreements with these great licensees and will continue to identify manufacturers that will help support the mission of the Hall and deliver unique product opportunities to baseball fans.”’

Licensees for the National Baseball Hall of Fame and Museum 2020 merchandise program include:

  • Barnwood Sports
  • Cooperstown Bat Company
  • Cooperstown Distillery
  • Dug Out Mugs
  • Forever Collectibles
  • Legendary Sports Prints
  • Lids
  • Mitchell & Ness
  • Photofile
  • Rawlings
  • Super, Inc.
  • The Highland Mint
  • Topps
  • Winning Streak

Officially-licensed National Baseball Hall of Fame merchandise is available at the Hall of Fame Museum Store, online at shop.baseballhall.org and at major retail locations across the country.

About National Baseball Hall of Fame

The National Baseball Hall of Fame and Museum is an independent not-for-profit educational institution, dedicated to fostering an appreciation of the historical development of baseball and its impact on our culture by collecting, preserving, exhibiting and interpreting its collections for a global audience as well as honoring those who have made outstanding contributions to our National Pastime. Opening its doors for the first time on June 12, 1939, the Hall of Fame has stood as the definitive repository of the game’s treasures and as a symbol of the most profound individual honor bestowed on an athlete. It is every fan’s “Field of Dreams,” with its stories, legends and magic shared from generation to generation.

About CLC Specialty Brands

The Specialty Brands division of CLC, a global leader in brand licensing, develops retail extensions and consumer engagement opportunities for top sports, entertainment, and lifestyle brands. CLC is part of Learfield IMG College, which unlocks the value of brands through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for customer engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. The company is headquartered in Plano, Texas.

For more information, please contact:

Tammy Purves – tammy.purves@clc.com