FARGO, ND and ATLANTA, GA (August 10, 2021) – North Dakota State University Athletics and its trademark licensing agent, CLC, are excited to introduce “Everyday Bison,” a new lifestyle clothing line for fans to show their Bison Pride “Wherever They May Roam.”  

“This past year, we unfortunately had to experience life without game day, but the pride and passion of Bison Nation never faded,” said Troy Goergen, Senior Associate Athletic Director – External Operations. “Whether you are around the bonfire with family, enjoying the nightlife in Fargo, working on the farm or ranch, or simply enjoying some time outdoors, Everyday Bison is a line for a Bison fan’s everyday life”

The collection features comfortable, fashion-forward products from some of the University’s top officially licensed vendors, including Legacy, Blue84 and Horn Legend; all inspired by the outdoor lifestyle and casual activities enjoyed by NDSU fans. 

“We are excited to work with the Athletic staff and great licensee partners to deliver the unique designs and products that were specially curated for NDSU fans in the Everyday Bison collection,” said Ben Emmons, VP of Marketing for CLC. “We look forward to helping connect with Bison fans everywhere through marketing efforts to support the collection.”

The Everyday Bison collection is now available at Scheels and One Herd with more exclusive product coming throughout the fall, including seasonable items for winter and beyond currently in development. 

A preview of the collection and links to purchase merchandise can be found at GoBison.com/EverydayBison.

For media inquiries: Tammy Purves, tammy.purves@clc.com, 770-799-3275