Reno, Nev. (August 25, 2023) – Nevada Athletics has partnered with locally-owned Dorinda’s Chocolates to introduce the university-branded Wolf Pack Bar in a collaboration facilitated by CLC, the university’s exclusive trademark licensing company.

The Wolf Pack Bar, a dulce crunch bar that includes both dark and dulce blond chocolate, along with a surprise biscuit crunch, launches Friday, August 28, during an event at Dorinda’s Chocolates, located at 727 Riverside Dr.

“We excited to launch the new Wolf Pack bar with a partner in Dorinda’s Chocolate’s that is important to our community and with connections to our university,” said Michael Harris, Associate Athletics Director, Revenue Generation and Fan Engagement. “This specially branded product exemplifies our continued commitment to delivering unique Nevada merchandise to our passionate Wolf Pack fans.”

Founded in 2009 by Dorinda Vance, Dorinda’s Chocolates made its start in Truckee, Calif., before expanding into the Northern Nevada market, including Reno. From being awarded “best and most original flavor” at her first trade show, Dorinda’s Chocolates has gradually expanded its selection of hand-made chocolate creations and can be found in locations throughout Reno. Dustin Vance, CEO, and Dillon Vance, co-owner of Dorinda’s and owner of sister company Rolled Mountain Creamery, both attended Nevada, and the Reno retail stores are staffed by Nevada students.

“I think it is really important to connect back to the community. This is a community based full heartedly on supporting each other. It really helped me as a person and business owner to attend Nevada,” said Dustin Vance, CEO of Dorinda’s Chocolates.

In addition to the Riverside Drive location, Wolf Pack bar will be available at Dorinda’s Chocolates on Rancharrah Parkway in Reno and Donner Pass Road in Truckee, CA, with future expansion to other retail locations.

The announcement expands Nevada Athletics’ co-branding partnership initiative with locally-owned businesses in the Reno-Tahoe community. In March, the Wolf Pack and Hub Coffee Roasters unveiled “Morning Howl,” and earlier this month, the Wolf Pack and Brothers Barbecue launched the Howlin’ Bold & Spicy barbecue sauce.

Businesses interested in future licensing opportunities with Nevada Athletics may contact Michael Harris at mtharris@unr.edu / 775-682-6982.

About Nevada Athletics

Established with the creation of the University’s first football team in 1896, Nevada Athletics boasts 17 varsity programs and has been a member of the Mountain West since 2012. Officially designated the nickname “Wolf Pack” in 1928-29, Nevada teams and student-athletes have captured four national titles, 18 individual NCAA titles, 122 conference titles, and earned 258 All-America honors. Additionally, Nevada student-athletes have claimed 19 College Sports Communicators (formerly CoSIDA) Academic All-America honors, and, over the 2022-23 academic year, Wolf Pack student-athletes combined for a grade-point average of 3.148.

About Dorinda’s Chocolates

Foregoing trendiness in favor of incredible flavor, Dorinda’s award-winning chocolates are all-natural, hand-made creations. Our products, in whatever form they take, are made with fairtrade ingredients of the best possible quality. That means you’ll have an indulgent, but ethical experience with every bite, hand-crafted by some of the region’s most celebrated chocolatiers. Founded in 2009, Dorinda’s Chocolates made its official mark in Truckee, California before expanding into other markets, with four retail locations in the Reno and northern California

For media inquiries, contact:

Tammy Purves, CLC, tammy.purves@clc.com, 770-799-3275