South Dakota State University Selects CLC for New Trademark Licensing Partnership

ATLANTA, Ga (December 19, 2019) – South Dakota State University (SDSU) has signed an agreement with CLC, the nation’s leading collegiate trademark licensing agency, to represent the University’s brand licensing program beginning January 1, 2020.

The SDSU licensing program will be able to leverage CLC’s long-standing retail relationships for increased product placement, participate in national and local consumer marketing programs, and receive unmatched sales and market data to help the University make informed decisions about the best licensing partners for future growth and product development.

“The brand associated with South Dakota State University has become more and more recognizable, not only in our region, but throughout the country,” said Derek Peterson, SDSU’s AVP of Business Services. “Partnering with someone like CLC gives us an opportunity to take what is already a strong brand and elevate it through better engagement with vendors and fans, innovative marketing initiatives and by having access to data and systems designed to more strategically mange our trademarks and licensing program. We are very excited about this opportunity.”

SDSU managed an independent trademark licensing program prior to signing an agreement with CLC to serve as the University’s licensing agent.

“South Dakota State University is a well-respected institution with a unique brand that has great potential for growth at retail,” said Cory Moss, CLC’s EVP and Managing Director. “We are excited for the opportunity to work with the University to develop new merchandise, marketing, and retail programs that connect Jackrabbit fans to the SDSU brand.”

SDSU joins eight other Summit League member institutions and nine other Missouri Valley Football Conference institutions that currently work with CLC for collegiate licensing services.


About South Dakota State University

Founded in 1881, South Dakota State University is the state’s Morrill Act land-grant institution as well as its largest, most comprehensive school of higher education. SDSU confers degrees from seven different colleges representing more than 200 majors, minors and specializations. The institution also offers 36 master’s degree programs, 15 Ph.D. and two professional programs.

The work of the university is carried out on a residential campus in Brookings, at sites in Sioux Falls, Pierre and Rapid City, and through Extension offices and Agricultural Experiment Station research sites across the state. SDSU’s research expenditures for the 2018 fiscal year were more than $60 million.

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