NEW YORK and ATLANTA  (August 28, 2025) – Stetson®, in partnership with CLC, the nation’s leading collegiate brand licensing agency, today announced the introduction of a specially designed, officially licensed headwear collection for seven universities.

Stetson, known for its high-quality, western-inspired headwear that has become a pop-culture must-have for fashion forward individuals and celebrities alike, worked in collaboration with leading collegiate licensee L2 Brands to bring the hats to market. Each hat is uniquely designed for the participating universities and will feature branding of the school, tastefully integrated into the hat band.

Texas A&M University will be the inaugural school in the collection, launching at the Aggies’ football home opener on August 30.  The university will host a hat branding station and activations for its guests, as well as other promotional activities. Stetson hats will be available for fans at the Texas A&M University Bookstore.

“College sports have a way of bringing people together, and that’s exactly what we wanted this collection to do.” said Robert Dundon, CEO at Stetson. “We’re proud to put the Stetson name alongside these schools—it feels like a natural match. Fans will see their own spirit and tradition reflected in a brand that’s been part of American culture for over 160 years.”

In addition to Texas A&M, the other six institutions in the Stetson Gameday Collection by launch date include:

• University of Texas at Austin – launching September 5 (available at the COOP and Big Bertha’s Bazaar on game day)
• University of Oklahoma – launching September 6 (available at Fanatics In-Stadium Stores)
• Texas Christian University – launching September 13 (available at the TCU Campus Store)
• Texas Tech University – launching September 13 (available at Red Raider Outfitters)
• Stetson University – launching September 20 (available at Stetson University Bookstore)
• Oklahoma State University – launching September 27 (available at Oklahoma State Student Union Bookstore)

“From the vision of our staff to collaborate with Stetson, to working with the Stetson team to develop the beautiful hats that are a part of this collection, we are thrilled to help deliver this distinctive product program exclusively for our CLC partner schools,” said Nicole Armentrout, CLC’s senior vice president of marketing. “Our goal is to develop customized product opportunities that will appeal to each facet of a school’s fan base, and we are excited to introduce this collection for those fashion-forward fans that appreciate the workmanship and quality that Stetson represents.”

Stetson’s collegiate hats are exclusively available at the respective school’s campus retailer.

About Stetson

Since 1865, Stetson has embodied the best of the American spirit — authentic, independent, and bold. John B. Stetson’s legacy as a trailblazer, innovator, and entrepreneur lives on in everything bearing the Stetson name, from headwear, accessories, and apparel to fragrance, footwear and more. This year, Stetson celebrates its 160th anniversary, continuing its story in step with the journey of America — ever evolving, yet timeless. 

Media Contacts:

Tammy Purves, CLC, tammy.purves@clc.com, 770-799-3275.