BRYAN-COLLEGE STATION and ATLANTA, GA, June 14, 2021 –Texas A&M University today announced it has extended its agreement with CLC, the nation’s leading collegiate licensing company, for 10 years.
“Texas A&M remains committed to developing unique products and brand engagement opportunities for fans and consumers throughout the state and around the world,” said Shane Hinckley, vice president of brand development for Texas A&M. “Our partnership with CLC gives us access to their data, expertise and industry relationships to help identify opportunities and strategies to continue to build the Texas A&M brand.”
In addition to collaborating on licensed merchandise programs, Texas A&M will continue to leverage CLC’s resources to develop and implement innovative local and national brand experiences and marketing programs such as the university’s presence at SXSW, activations with adidas, military appreciation initiatives, and more.
“By putting Aggie fans at the center of their strategies, Texas A&M has been a leader in pursuing new ways to connect with consumers through merchandise and marketing,” said Cory Moss, CEO of CLC. “We are excited about this long-term extension of our partnership and remain committed to supporting Texas A&M in the development of new retail and brand expansion programs.”
Texas A&M University licensed merchandise is currently sold at more than 2,400 retailers.
About Texas A&M
Texas A&M University is a community of scholars dedicated to solving diverse, real-world problems through determination and innovation. Texas A&M opened its doors in 1876 as the state’s first public institution of higher education and is today a tier-one research institution holding the elite triple land-, sea- and space-grant designations. Research conducted at Texas A&M represented annual expenditures of more than $1 billion in fiscal year 2020. Texas A&M’s 71,000 students and half a million former students are known for their commitment to service, as well as dedication to the university’s core values and rich traditions.
For more information contact:
Lesley Henton, Texas A&M Division of Marketing & Communications, email@example.com
Tammy Purves, firstname.lastname@example.org, 770-799-3275