ATLANTA (August 15, 2024) – The University of Texas Athletics announce the launch of Big Bertha’s Bazaar, a unique, new gameday shopping experience for Longhorns fans before each home football game.

Paying homage to the world’s largest bass drum used by the Longhorn Band, Big Bertha’s Bazaar will feature a grand marketplace of cabanas with many of Texas’ top licensed companies offering a wide variety of upscale Texas merchandise with unique designs not available at other gameday retailers. The one-of-a-kind shopping experience, located on the plaza at Moody Center, will also feature an elevated cocktail garden to create a destination.

“The gameday experience in Austin is like no other, and we are excited to add Big Bertha’s Bazaar as another way we are elevating our offerings for Longhorns fans,” said Chris Del Conte, Texas Vice President and Folger Family Athletics Director. “This season we are kicking off a new era of Texas Football, and we can’t wait for fans to get to campus to be a part of the newest Longhorn gameday tradition.”

Developed in conjunction with CLC, the nation’s leading collegiate licensing company, Big Bertha’s Bazaar will include on-trend products from licensees that will use the marketplace to launch new, specially-designed, Texas-branded products. Participating vendors will include ’47, Albion Fit, Antigua, B-Unlimited, Blue 84, Champion, Chicka D, Full Turn Direct, Homefield, Horn Legend, L2, Last Stand Hats, Logo Brands, Northwest, Original Retro Brand, and Smathers and Branson, among others.  Fans can look forward to product launches throughout the season. 

“The best gameday experience in the country just got even better,” said Drew Martin, Executive Senior Associate Athletics Director for External Affairs. “Our goal from the start with our pregame extravaganza is to deliver on brand promises of the best city in the country: Austin. From our tribute to our street festivals in Bevo Blvd to our homage to our food truck parks and craft beer halls in Hook ‘Em Hangout to our nod to the State Fair of Texas and the Allstate Red River Rivalry with Smokey’s Midway to representing the Live Music Capital of the World in Longhorn City Limits, I’m extremely excited to introduce a unique shopping experience that marries South Congress with the Domain in Big Bertha’s Bazaar.“

Big Bertha’s Bazaar will join all the activities Longhorns fans have come to love on a Texas gameday, including Bevo Blvd presented by H-E-B, Hook ‘Em Hangout, Longhorn City Limits presented by Still Austin Whiskey Co., Smokey’s Midway presented by Conecuh Sausage, and more. Big Bertha’s Bazaar officially opens on August 31 at 10 a.m. prior to the Longhorns taking on Colorado State in the 2024 season opener.

Media Contact:

Tammy Purves, CLC, tammy.purves@clc.com, 770-799-3275.