INDIANAPOLIS, IN and ATLANTA, GA (June 17, 2021) – The National FFA Organization, the premier youth organization that prepares its members for leadership and careers in the science, business and technology of agriculture, today announced an agreement with Licensing Partners International (LPI) to help manage and grow its brand licensing program.
LPI will work the national organization to advance the FFA brand in the marketplace and with its membership across the country through product licensing, new product development, marketing initiatives, and brand collaborations. The new partnership will also give FFA access to LPI’s industry-leading licensing systems and staff to create efficiencies and identify strategic opportunities for growth.
“There is tremendous history and heritage in our FFA brand, both for our members and within the agricultural community, and we want to ensure we are being the best stewards of the brand in our licensing business,” said Molly Ball, FFA President and Chief Marketing Officer. “We are excited to work with Licensing Partners International to develop new opportunities to deliver top-quality merchandise to everyone affiliated with our national organization.”
FFA currently has licensing relationships with many top brands, including Justin Boots, Durango Boots, InkStables, Herff Jones, Jostens, Commemorative Brands, American Tech Publishers, and TOMY International among others.
“Agriculture is the foundation of our society, and we are proud to partner with FFA to help them reinforce their leadership role in the industry through its brand licensing program,” said Bruce Fletcher, Director of Licensing Partners International. “With an estimated 28 million current and past FFA members across the country, there is tremendous potential to connect with those individuals through products and brands that support the agricultural community and lifestyle.”
FFA merchandise is currently sold nationally at Tractor Supply Company and through the organization’s official store, SHOP FFA https://shopffa.org.
About National FFA Organization
The National FFA Organization is a school-based national youth leadership development organization of more than 760,000 student members as part of 8,700 local FFA chapters in all 50 states and Puerto Rico. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. For more, visit the National FFA Organization online at FFA.org and on Facebook and Twitter.
About Licensing Partners International
Licensing Partners International (LPI) provides world-class trademark licensing and brand development services that elevate brands and foster greater brand loyalty. LPI delivers enhanced consumer connections through best-in-class brand extension platforms, traditional and e-commerce retail, and innovative marketing and brand storytelling. LPI partners with leading sports, entertainment, consumer, and lifestyle brands to develop customized branded merchandise programs and provide industry-leading brand management tools and resources. Backed by nearly 40 years of brand licensing experience, industry relationships, and expertise, Licensing Partners International is an affiliate of CLC, a division of Learfield IMG College.
Kristy Meyer, FFA, Communications Manager, firstname.lastname@example.org, 317-802-4205
Tammy Purves, Licensing Partners International/CLC, email@example.com, 770-799-3275