Austin, TX (October 21, 2020) – As the Texas Longhorns prepare to meet the Baylor Bears on the gridiron for the 110^thtime in its illustrious history, the University is paying homage to its tradition and legacy with the launch of its new College Vault merchandise collection and with a special retro-themed game this weekend.

The College Vault vintage-inspired merchandise program, created in conjunction with its trademark licensing agent, CLC,features select Texas historical trademarks and traditions on fashion-forward apparel and non-apparel products. The collection will launch with designs from the archives that include the “Screaming Bevo” logo as well as other vintage designs, which haven’t been used in decades.

“The College Vault collection provides a fun and meaningful platform to create and market high-quality licensed products for our passionate fans while also preserving the logos that are a part of our storied Texas tradition,” said Drew Martin, Executive Senior Associate Athletics Director for External Affairs. “We are excited to continue to broaden the Texas Longhorns selection at retail, as well showcase our Texas heritage through this unique merchandise collection in time for our throwback game.”

The initial product collection will include apparel and non-apparel products from licensees such as Alternative Apparel, Champion, Fanatics Apparel, Kyle Cavan, Nike, and others.

“We are excited to work with the Texas licensing team and this group of best-in-class licensees to deliver on-trend merchandise to Longhorn fans,” said Nicole Armentrout, CLC’s VP of Marketing. “The College Vault collection uniquely merchandises historic Texas logos that are beloved by fans while helping to tell the story of the history and traditions of the University and its successful athletic program.”

The Texas College Vault Collection will be available beginning October 21 at the Texas Longhorns Official Team Shop inside DKR-Texas Memorial Stadium and online at shop.TexasSports.com, as well as the University Co-op.

About University of Texas at Austin

The University of Texas at Austin is one of the largest public universities in the United States and is the largest institution of The University of Texas System. Beyond our top-ranked international graduate program, UT Austin is one of the world’s premier research universities and is located in one of the USA’s sunniest and most vibrant cities in which to live and work: Austin, TX.

With an enrollment of 11,000 students and more than 3,500 master’s and doctor’s degrees awarded annually, the Graduate School is a national leader in graduate degrees awarded, and one of the largest graduate schools in the nation. The university has one of the most diverse student populations in the country and is a national leader in the number of undergraduate degrees awarded to minority students.

For more information on this release, please contact:

Tammy Purves, CLC, 770-799-3275 or tammy.purves@clc.com