ATLANTA, GA and KNOXVILLE, TN (April 5, 2023) – At a time when interest in women’s basketball is at an all-time high, the Women’s Basketball Hall of Fame has entered into an exclusive agreement with Licensing Partners International to manage its product licensing program, which will include implementing new merchandise and retail strategies.

LPI will work with the Women’s Basketball Hall of Fame to enhance its product offering by identifying best-in-class licensees that will help elevate the brand with consumers and basketball fans. In addition to its current onsite and online retail operations, LPI will also work with key licensing partners to develop a Women’s Basketball Hall of Fame branded store on Amazon to expand access to merchandise.

“The Hall of Fame works to celebrate the legends and milestones that have made women’s basketball what it is today, as well as connect to current and future basketball fans, and our merchandise program is a key component in our strategy,” said Dana Hart, President of the Women’s Basketball Hall of Fame. “We are excited to partner with LPI to extend our reach and provide additional products and programs for fans to be a part of the growth we are seeing in women’s basketball across the world.”

The Women’s Basketball Hall of Fame, which was established in 1999 in Knoxville, Tennessee, is the only facility of its kind dedicated to all levels of women’s basketball with a mission to honor the past, celebrate the present and promote the future of women’s basketball. There are currently 187 members of the Hall of Fame, with the 23rd class scheduled for induction on April 29, 2023.

In addition to new licensee and retail strategies, LPI will also collaborate with the Women’s Basketball Hall of Fame and inductees to develop a group licensing program to include some women’s basketball legends in merchandise collections.

“The Women’s Basketball Hall of Fame offers licensees a unique opportunity to leverage the history and icons of the sport for merchandising purposes,” said Bruce Fletcher, Director of LPI. “We look forward to this new partnership and helping the Hall of Fame maximize the excitement for women’s basketball by delivering unique product opportunities to fans.”

About Women’s Basketball Hall of Fame

The Women’s Basketball Hall of Fame is an international museum celebrating the talents, triumphs, and impact of women’s basketball – past, present, and future. With 187 inductees, 32,0000 square feet of exhibit space and hundreds of events and programs, the Hall of Fame brings the sport alive to thousands of visitors each year.

The world’s largest basketball at the Hall dominates the Knoxville skyline and is an iconic photo of the city. In fact, it is nearly impossible to photograph Knoxville’s skyline without the world’s largest basketball.

Effectively bringing the history of women’s basketball alive and engaging leaders in women’s basketball through strong programming put the Hall of Fame in the forefront of empowering women and youth to become our next generation of leaders. The Hall’s Ring of Honor honors the annual All-American and Gatorade Players of the year for high school and collegiate levels.

As an International Hall of Fame, the hall attracts visitors of all ages from the United States and abroad. In the past year alone, the hall has hosted guests from Sweden, Germany, Philippines, South Korea, Brazil, Kyrgyz-stan, Venezuela, and Egypt to name a few.

About Licensing Partners International

Licensing Partners International (LPI) provides world-class trademark licensing and brand development services that elevate brands and foster greater brand loyalty among fans and consumers. LPI delivers enhanced consumer connections through best-in-class brand extension platforms, traditional and e-commerce retail platforms, and innovative marketing and brand storytelling. LPI partners with leading sports, entertainment, consumer, and lifestyle brands to develop customized branded merchandise programs and provide industry-leading brand management tools and resources. Backed by nearly 40 years of brand licensing experience, industry relationships, and expertise, LPI is a division of CLC, the nation’s leading collegiate trademark licensing agency, and a part of LEARFIELD. the leading media and technology services company in intercollegiate athletics.

For media inquiries, contact:

Tammy Purves, CLC, tammy.purves@clc.com, 770-799-3275

Dana Hart, WBHOF, Dhart@wbhof.com, 865-633-9000