Designs pay tribute to beloved icon while supporting charitable initiatives CHICAGO, Ill. and ATLANTA, Ga. (December 5, 2025) – Loyola University Chicago Athletics, in conjunction with its trademark licensing partner, CLC, announces the launch of the new Sister Jean Legacy Collection, an officially licensed merchandise collection that celebrates the legacy of Sister Jean Dolores Schmidt, …
Author Archives: Tammy Purves
Indiana State and CLC Introduce Rumble and Roar Merchandise Collection
TERRE HAUTE, Ind. (November 19, 2025) – Indiana State Athletics, in conjunction with its trademark licensing partner, CLC, announces the launch of the new limited-edition Rumble and Roar merchandise collection, specially designed for Sycamores fans to celebrate the traditions of Indiana State sports through fashion-forward apparel. The collection will officially launch Wednesday, November 19, to …
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NCAA Names Zephyr the Official Championship Locker Room Headwear Provider
INDIANAPOLIS, In (November 17, 2025) – The NCAA has named Zephyr the official provider of on-court/on-field headwear celebration products for all NCAA Championships, excluding Division I men’s and women’s basketball. Zephyr is a division of Lakeshirts, a leading U.S. manufacturer of custom-decorated apparel and accessories. The agreement, managed by the NCAA’s licensing agent, CLC, grants …
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Marquette University and CLC Launch Coach Shaka Smart Inspired R.G.V. Merchandise Collection
MILWAUKEE, WI and ATLANTA, GA (October 1, 2025) – Marquette University and collegiate licensing leader CLC, in collaboration with Men’s Head Basketball Coach Shaka Smart, today announced the launch of the new R.G.V. Collection, a merchandise line celebrating the coach’s culture that will help inspire fans while giving back to the campus community. The co-branded …
Shippensburg University Unveils New Athletics Logo
SHIPPENSBURG, Pa (September 3) – It’s time to anchor up and set sail, Raiders. Shippensburg University has introduced a new athletics logo that provides the department’s 20 NCAA Division II programs a new look that honors the proud tradition of Ship’s Athletics and will carry the department into the future. The university’s current logo was originally commissioned specifically …
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Stetson® and CLC Partner to Launch College-Branded, Western-Inspired Hat Collection
Iconic Headwear Company to Offer Custom Curated Hats for Seven Universities NEW YORK and ATLANTA (August 28, 2025) – Stetson®, in partnership with CLC, the nation’s leading collegiate brand licensing agency, today announced the introduction of a specially designed, officially licensed headwear collection for seven universities. Stetson, known for its high-quality, western-inspired headwear that has …
“Flip the Switch” into Game Mode for College Colors Day 2025
Pro football star and former Texas Longhorn Bijan Robinson rallies fans to rep their school colors on August 29 ATLANTA (August 20, 2025) – Get ready to flip the switch on fandom – College Colors Day returns this year on Friday, August 29, with a nationwide call for fans to show up, show out and celebrate …
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CLC Executes Multiyear Renewals with 51 Collegiate Institutions for Brand Licensing Representation
ATLANTA (August 14, 2025) – CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 51 partner institutions during the last six months of the 2025 fiscal year. By extending their partnerships, these institutions will continue to have access to CLC’s industry-leading full …
Indiana University Selects CLC to Elevate Brand Licensing Program
The university’s first-ever external licensing agency will collaborate with IU to bring fans innovative product and brand experiences. BLOOMINGTON, In. and ATLANTA, Ga. (June 26, 2025) – Indiana University is entering into a partnership with CLC, the nation’s leading collegiate licensing company, to assist in the management and marketing of IU’s trademark licensing program. The collaboration …
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CLC’s 2025 Collegiate Licensing Awards Honor Organizations for Elevating College Brands
Universities, Licensees, and Retailers Recognized for Brand Management and Marketing Efforts ATLANTA, Ga (May 15, 2025) – CLC, the nation’s leading collegiate licensing company, announced the 2025 recipients of its annual Collegiate Licensing and IMPACT awards. The awards, which were presented at CLC’s recent Collegiate Licensing Seminar in Atlanta to a crowd of more than …