Author Archives: Tammy Purves

ATLANTA, Ga. – William “Bill” Raines Battle III, founder of the Collegiate Licensing Company and former University of Alabama director of athletics and collegiate football coach, has passed away at the age of 82. Battle founded the Collegiate Licensing Company (CLC) in 1981, launching an industry and serving hundreds of universities, conferences, and bowls to protect, …

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HONOLULU, Hawai’i and ATLANTA, Ga – The University of Hawai’i at Mānoa Athletics Department and CLC, thenation’s leading collegiate trademark licensing agency, have entered into an agreement for trademark licensing services that will usher in a new, strategic approach to managing and promoting the 10 campus University of Hawai‘i System and Rainbow Warriors brands for officially licensed merchandise. …

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ATLANTA, Ga (September 11, 2024) – CLC, the nation’s leading collegiate licensing company, and IMG, the operator of New York Fashion Week, partnered to deliver the 13th installment of the successful U of NYFW, a one-of-a-kind education experience for 28 students from 17 universities at this September’s New York Fashion Week. This unique academic enrichment program, which …

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Blacksburg, Va. (September 6, 2024) – Virginia Tech announced the launch of a new officially licensed merchandise collaboration with Rock and Roll Hall of Fame group Metallica that pays homage to the band’s “Enter Sandman” hit played at each home football game. This specially designed co-branded collection features Virginia Tech’s trademarks, original sketches by university artist …

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School-spirited former NCAA stars Quinnen Williams and Raheem Mostert team up with sports personality Holly Rowe to hype fans up for the “Moment” Monday, Aug. 26, 2024 – It’s finally time for summer-sidelined fans to gear up – College Colors Day returns on August 30, 2024. A national holiday created to foster school spirit among …

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ATLANTA (August 15, 2024) – The University of Texas Athletics announce the launch of Big Bertha’s Bazaar, a unique, new gameday shopping experience for Longhorns fans before each home football game. Paying homage to the world’s largest bass drum used by the Longhorn Band, Big Bertha’s Bazaar will feature a grand marketplace of cabanas with many …

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ATLANTA (August 7, 2024) – CLC, the nation’s leading collegiate trademark licensing company, has secured multiyear extensions of its agency agreements with 34 partner institutions during the last six months. The renewals will ensure these institutions will continue to have access to the services, expertise, and innovative marketing that they have come to trust from CLC. …

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Universities, Licensees, and Retailers Honored for Achievement in Program Marketing and Industry Growth ATLANTA, Ga (May 22, 2024) – CLC, the nation’s leading collegiate licensing company, announced the 2024 recipients of its annual Collegiate Licensing IMPACT awards. The awards, which were presented at CLC’s annual Collegiate Licensing Seminar in Indianapolis to a crowd of more …

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ATLANTA, Ga. (April 16, 2024) – The University of Alabama Athletics Department and CLC, the leading collegiate trademark licensing agency and a division of Learfield, have agreed to a 15-year extension to their existing relationship, making it the longest contract extension in the history of the company. The two organizations first began working together in 1981 when Alabama …

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ATLANTA, Ga. (April 4, 2024) – As the teams continue to chase the trophies for this year’s NCAA® Men’s and Women’s Division I Basketball Championships, the NCAA and its exclusive trademark licensing partner, CLC, warn fans that counterfeiters may try to take advantage of the excitement surrounding the games to sell unlicensed merchandise.  CLC will work closely with …

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