University of Alabama Athletics and CLC Agree to Record 15-Year Extension of Licensing Partnership, Longest in Company’s History

ATLANTA, Ga. (April 16, 2024) – The University of Alabama Athletics Department and CLC, the leading collegiate trademark licensing agency and a division of Learfield, have agreed to a 15-year extension to their existing relationship, making it the longest contract extension in the history of the company. The two organizations first began working together in 1981 when Alabama …

CLC and NCAA® Urge Fans to Avoid Counterfeits When Purchasing Merchandise for the 2024 Men’s and Women’s Division I Basketball Championships®

ATLANTA, Ga. (April 4, 2024) – As the teams continue to chase the trophies for this year’s NCAA® Men’s and Women’s Division I Basketball Championships, the NCAA and its exclusive trademark licensing partner, CLC, warn fans that counterfeiters may try to take advantage of the excitement surrounding the games to sell unlicensed merchandise.  CLC will work closely with …

Gulf Coast Athletic Conference Partners with CLC to License Conference Merchandise

NEW ORLEANS (March 27, 2024) – The Gulf Coast Athletic Conference (GCAC) has announced a new partnership with CLC, the leading collegiate licensing company, to license all merchandise and products featuring the conference’s logo and marks. This strategic move comes with the GCAC’s rebranding to the Historically Black Colleges and Universities Athletic Conference (HBCUAC). The …

CLC and University of Kansas Athletics Partner with Celebrity Designer Jeff Hamilton and Original Retro Brand to Launch Exclusive College Vault Leather Jacket

ATLANTA (February 22, 2024) – CLC, the nation’s leading collegiate trademark licensing company, and Kansas Athletics have teamed up for a unique collaboration with iconic fashion designer Jeff Hamilton for a first-of-its-kind, vintage-inspired leather jacket that launches February 24 as part of the Jayhawks’ College Vault merchandise program. Hamilton is best known for his high-end leather …

CLC, IMG, and Universities Partner to Deliver Twelfth Season of U of NYFW Educational Experience for College Students at New York Fashion Week

ATLANTA, GA (February 12, 2024) –  CLC, the nation’s leading collegiate licensing company, and IMG, the operator of New York Fashion Weekpartnered to deliver the 12th installment of the successful U of NYFW, a one-of-a-kind education experience for 27 students from 18 universities at this February’s New York Fashion Week. This unique academic enrichment program, which is an extension of CLC’s continued efforts to support innovative education initiatives for its …

CLC Executes Multiyear Renewals for Licensing Representation with 42 Collegiate Institutions in First Half of FY 2023-24

ATLANTA (January 18, 2024) – CLC, the nation’s leading collegiate trademark licensing company, has secured multiyear partnership renewals of agency agreements with 42 partner institutions in the first six months of the 2023-24 fiscal year. By renewing their agreements, these institutions will continue to have access to the services, expertise, and innovative marketing that they have …

CLC and College Football Playoff Officials Working to Stop Merchandise Counterfeiters at National Championship Game

ATLANTA, Ga. (January 6, 2024) – With this year’s College Football Playoff (CFP) National Championship playing host to the Michigan Wolverines and the Washington Huskies, CLC, the nation’s leading collegiate trademark licensing agency, is working with CFP officials to protect visitors and fans from purchasing potential counterfeit and unlicensed merchandise. CLC, the exclusive licensing agent …

CLC and Bowl Officials Work to Crack Down on Merchandise Counterfeiters at The Rose Parade® presented by Honda and the Playoff Semifinal at the Rose Bowl Game Presented by Prudential

PASADENA, Calif. and ATLANTA (December 28, 2023) – As the Alabama Crimson Tide and Michigan Wolverines prepare to meet on January 1, 2024, in the Playoff Semifinal at the Rose Bowl Game® presented by Prudential, CLC is taking the necessary measures to address potential counterfeit and unlicensed merchandise in the Pasadena area in order to …

CLC and Bowl Officials Work to Crack Down on Merchandise Counterfeiters at the Playoff Semifinal at the Allstate Sugar Bowl 

NEW ORLEANS and ATLANTA (December 28, 2023) – As the Playoff Semifinal at the Allstate Sugar Bowl prepares to host the Washington Huskies and the Texas Longhorns, CLC is taking the necessary measures to address potential counterfeit and unlicensed merchandise in the New Orleans area in order to protect visitors and fans. CLC, the exclusive …

Blaupunkt and CLC Introduce First of Its Kind, Officially Licensed Collegiate E-Bike

ATLANTA, GA (November 7, 2023) – In response to an increased demand for electronic and environmentally responsible mobility solutions, especially among young people, Blaupunkt and CLC, the trademark licensing division of LEARFIELD – the media and technology company powering college athletics – announce the first officially licensed collegiate electric bicycles available just in time for the …

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