School-spirited former NCAA stars Quinnen Williams and Raheem Mostert team up with sports personality Holly Rowe to hype fans up for the “Moment” Monday, Aug. 26, 2024 – It’s finally time for summer-sidelined fans to gear up – College Colors Day returns on August 30, 2024. A national holiday created to foster school spirit among …
ATLANTA (August 15, 2024) – The University of Texas Athletics announce the launch of Big Bertha’s Bazaar, a unique, new gameday shopping experience for Longhorns fans before each home football game. Paying homage to the world’s largest bass drum used by the Longhorn Band, Big Bertha’s Bazaar will feature a grand marketplace of cabanas with many …
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ATLANTA (August 7, 2024) – CLC, the nation’s leading collegiate trademark licensing company, has secured multiyear extensions of its agency agreements with 34 partner institutions during the last six months. The renewals will ensure these institutions will continue to have access to the services, expertise, and innovative marketing that they have come to trust from CLC. …
Universities, Licensees, and Retailers Honored for Achievement in Program Marketing and Industry Growth ATLANTA, Ga (May 22, 2024) – CLC, the nation’s leading collegiate licensing company, announced the 2024 recipients of its annual Collegiate Licensing IMPACT awards. The awards, which were presented at CLC’s annual Collegiate Licensing Seminar in Indianapolis to a crowd of more …
ATLANTA, Ga. (April 16, 2024) – The University of Alabama Athletics Department and CLC, the leading collegiate trademark licensing agency and a division of Learfield, have agreed to a 15-year extension to their existing relationship, making it the longest contract extension in the history of the company. The two organizations first began working together in 1981 when Alabama …
ATLANTA, Ga. (April 4, 2024) – As the teams continue to chase the trophies for this year’s NCAA® Men’s and Women’s Division I Basketball Championships, the NCAA and its exclusive trademark licensing partner, CLC, warn fans that counterfeiters may try to take advantage of the excitement surrounding the games to sell unlicensed merchandise. CLC will work closely with …
NEW ORLEANS (March 27, 2024) – The Gulf Coast Athletic Conference (GCAC) has announced a new partnership with CLC, the leading collegiate licensing company, to license all merchandise and products featuring the conference’s logo and marks. This strategic move comes with the GCAC’s rebranding to the Historically Black Colleges and Universities Athletic Conference (HBCUAC). The …
ATLANTA (February 22, 2024) – CLC, the nation’s leading collegiate trademark licensing company, and Kansas Athletics have teamed up for a unique collaboration with iconic fashion designer Jeff Hamilton for a first-of-its-kind, vintage-inspired leather jacket that launches February 24 as part of the Jayhawks’ College Vault merchandise program. Hamilton is best known for his high-end leather …
ATLANTA, GA (February 12, 2024) – CLC, the nation’s leading collegiate licensing company, and IMG, the operator of New York Fashion Weekpartnered to deliver the 12th installment of the successful U of NYFW, a one-of-a-kind education experience for 27 students from 18 universities at this February’s New York Fashion Week. This unique academic enrichment program, which is an extension of CLC’s continued efforts to support innovative education initiatives for its …
ATLANTA (January 18, 2024) – CLC, the nation’s leading collegiate trademark licensing company, has secured multiyear partnership renewals of agency agreements with 42 partner institutions in the first six months of the 2023-24 fiscal year. By renewing their agreements, these institutions will continue to have access to the services, expertise, and innovative marketing that they have …
