MILWAUKEE, WI and ATLANTA, GA (October 1, 2025) – Marquette University and collegiate licensing leader CLC, in collaboration with Men’s Head Basketball Coach Shaka Smart, today announced the launch of the new R.G.V. Collection, a merchandise line celebrating the coach’s culture that will help inspire fans while giving back to the campus community. The co-branded …
SHIPPENSBURG, Pa (September 3) – It’s time to anchor up and set sail, Raiders. Shippensburg University has introduced a new athletics logo that provides the department’s 20 NCAA Division II programs a new look that honors the proud tradition of Ship’s Athletics and will carry the department into the future. The university’s current logo was originally commissioned specifically …
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Iconic Headwear Company to Offer Custom Curated Hats for Seven Universities NEW YORK and ATLANTA (August 28, 2025) – Stetson®, in partnership with CLC, the nation’s leading collegiate brand licensing agency, today announced the introduction of a specially designed, officially licensed headwear collection for seven universities. Stetson, known for its high-quality, western-inspired headwear that has …
Pro football star and former Texas Longhorn Bijan Robinson rallies fans to rep their school colors on August 29 ATLANTA (August 20, 2025) – Get ready to flip the switch on fandom – College Colors Day returns this year on Friday, August 29, with a nationwide call for fans to show up, show out and celebrate …
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ATLANTA (August 14, 2025) – CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 51 partner institutions during the last six months of the 2025 fiscal year. By extending their partnerships, these institutions will continue to have access to CLC’s industry-leading full …
The university’s first-ever external licensing agency will collaborate with IU to bring fans innovative product and brand experiences. BLOOMINGTON, In. and ATLANTA, Ga. (June 26, 2025) – Indiana University is entering into a partnership with CLC, the nation’s leading collegiate licensing company, to assist in the management and marketing of IU’s trademark licensing program. The collaboration …
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Universities, Licensees, and Retailers Recognized for Brand Management and Marketing Efforts ATLANTA, Ga (May 15, 2025) – CLC, the nation’s leading collegiate licensing company, announced the 2025 recipients of its annual Collegiate Licensing and IMPACT awards. The awards, which were presented at CLC’s recent Collegiate Licensing Seminar in Atlanta to a crowd of more than …
ATLANTA, Ga. (March 25, 2025) – Foundry’s CIO has named CLC, the nation’s leading collegiate licensing company, as a 2025 CIO 100 Award Winner. For almost 30 years, the CIO 100 Awards have recognized innovative organizations that exemplify the highest level of strategic and operational excellence in IT. CLC was recognized for its development of the …
ATLANTA, Ga (February 12, 2025) – CLC, the nation’s leading collegiate licensing company, and IMG, the operator of New York Fashion Weekpartnered to deliver the 14th installment of the successful U of NYFW, a one-of-a-kind education experience for 30 students from 17 universities at this February’s New York Fashion Week. This unique academic enrichment program, which is exclusively available to CLC partner institutions as an extension of the company’s continued efforts to support …
ATLANTA (February 5, 2025) – CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 30 partner institutions during the first six months of the 2025 fiscal year. The renewals will ensure these institutions will continue to have access to the services, expertise, and …
