Spirit of Carolina Collection to debut Sept. 12, bringing Tar Heel pride to fans through four premium products and unique game-day experiences CHAPEL HILL, N.C., September 8, 2026 — UNC Athletics and North Carolina-based Cape Fear Distillery have teamed up to launch the University’s first officially licensed line of Tar Heel-branded spirits with the Spirit …
Author Archives: Tammy.Purves@learfield.com
Make Your Loyalty Impossible to Miss for College Colors Day 2026
Fans nationwide are encouraged to wear their school colors and celebrate the traditions, pride and passion that unite college fandom on September 4 Plus, fans can enter for a chance to win a trip to the 2027 College Football Playoff National Championship and unlock exclusive offers from Fanatics and DICK’S Sporting Goods ATLANTA (September 1, …
Continue reading “Make Your Loyalty Impossible to Miss for College Colors Day 2026”
Boston College Teams Up with CLC to Elevate Brand Licensing Program
CHESTNUT HILL, Mass. and ATLANTA, Ga. (August 26, 2026) – Boston College has entered into a partnership with CLC, the nation’s leading collegiate licensing company, to help advance its trademark licensing program and further expand its brand at retail across the global marketplace. Through this new collaboration, Boston College gains access to CLC’s expansive industry reach, …
Continue reading “Boston College Teams Up with CLC to Elevate Brand Licensing Program”
CLC Executes Multiyear Extensions with 29 Collegiate Institutions for Brand Licensing Representation
ATLANTA (July 27, 2026)—CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 29 partner institutions during the second half of the 2026 fiscal year. During the January 1 – June 30, 2026 time period when these extensions were executed, CLC partner institutions …
Omaha Athletics Extends Partnership with CLC
OMAHA, Neb. (July 8, 2026) –– Omaha Athletics announced Wednesday an extension of the department’s longtime partnership with Learfield’s licensing division, CLC, the nation’s leading collegiate licensing company, bringing the relationship to at least the end of the 2035-36 academic year. Since 2015, CLC has protected and enforced the institution’s intellectual property, managed relationships with …
Continue reading “Omaha Athletics Extends Partnership with CLC”
Licensing Partners International Launches Strategic Brand Licensing Initiative with UNCF
WASHINGTON, D.C. and ATLANTA, GA (May 5, 2026) — Licensing Partners International (LPI), a leader in trademark licensing and brand extensions for sports, nonprofit, and consumer brands, today announced a strategic partnership with UNCF, the nation’s leading advocate for educational access and student success, to develop and manage a comprehensive enterprise-level brand licensing program. The …
Pitt Block Party Delivers Immersive Celebration of Football Legacy During the NFL Draft
Limited-Edition Merchandise, Live Music, and Family Activities Combine for One-of-A-Kind Fan Experience PITTSBURGH (April 23, 2026) – University of Pittsburgh Athletics, in conjunction with the Pittsburgh Cultural Trust, and CLC, the university’s exclusive brand licensing company, are coming together to host Pitt Block Party at Arts Landing, a free, three-day celebration from April 23–25 to connect …
ECU Athletics and CLC Collaborate to Bring New Powder Purple Merchandise Collection to Market
The new collection featuring baseball inspired styles will be focus of pop-up shop at April 14 game. GREENVILLE, N.C. and ATLANTA (April 8, 2026) – East Carolina University Athletics, in conjunction with its trademark licensing partner, CLC, is bringing the “powder” to the people with the launch of the Powder Purple Collection, a new merchandise …
CLC and NCAA® Advise Fans To Avoid Counterfeits When Purchasing Merchandise for the 2026 Men’s and Women’s Division I Basketball Championships®
INDIANAPOLIS and ATLANTA (April 1, 2026) — As the teams continue their quest for a national title in this year’s NCAA® Men’s and Women’s Division I Basketball Championships, the NCAA and its exclusive trademark licensing partner, CLC, warn fans that counterfeiters may try to take advantage of the excitement surrounding the games to sell unlicensed merchandise. CLC, a …
College Vault® Pop-Up Shop Celebrates Indy’s Final Four® History with Exclusive, Vintage-Inspired Merchandise
Limited-Edition Products, Live Music, Local Artists Combine for One-of-A-Kind Fan Experience INDIANAPOLIS, IN and ATLANTA, GA (April 1, 2026) – College Vault, a vintage-inspired brand that pays tribute to the historical trademarks and traditions of college sports, is teaming with the NCAA® to deliver a one-of-a-kind Final Four pop-up shop for fans and sports fashion collectors …